Term
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Definition
| the person on the staff of a publication who is in charge of advertising sales and preparation, circulation, and record keeping |
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Term
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Definition
| a written statement attesting to the value of something |
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Term
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Definition
| that part of an advertisement urging the reader to take some specific action, such as calling for information or buying the product |
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Term
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Definition
| text prepared so that the headlines, body type, and art are already set, positioned, and ready to be photographed |
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Term
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Definition
| a series of questions designed to elicit information about specific habits or preferences of a particular audience (market) |
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Term
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Definition
| one who writes material for advertising |
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Term
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Definition
| a point about two-thirds of the way up from the bottom of an ad (not the physical center of the space) |
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Term
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Definition
| the number of people who receive a publication |
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