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| The core service plus additional services provided to enhance value. Ex: valet parking at the basketball game. |
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| The process by which organizations adjust their offerings in an attempt to match demand. |
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| The basic benefit of having a service performed. Ex: basketball game. |
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| Product characteristics that are difficult to evaluate even after they have been experienced. |
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Term
| Critical incident technique |
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Definition
| A method for measuring service quality in which marketers use customer complaints to identify (& record) critical incidents—specific face-to-face contacts between consumer and service providers that cause problems and lead to dissatisfaction. By tracking these down a service provider can improve their service act. |
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Definition
| Using self-service technologies (ex: web, ATM's, kiosks) to eliminate the face-to-face interaction between customers and (costly and error-prone) salespeople. The goal is to minimize negative service, reduce service variablility, and reduce costs. |
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| Product characteristics that customers can only judge during or after consumption. Ex: the taste of a latte. |
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| A marketing research method that measures the difference between a customer’s expectation of a service quality and what actually occurred. |
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| The characteristic of a service that means that it is impossible to separate the production of a service from the consumption of that service. (Ex: a haircut is produced when a client arrives). |
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| The characteristic of a service that means customers can’t see, touch, or smell good service. |
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| The characteristic of a service that makes it impossible to store for later sale or consumption. |
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| Product characteristics that the consumer can examine prior to purchase. Ex: the price, # shots and brand of caramel syrup in a latte. |
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| The actual interaction between the customer and the service provider. |
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Definition
| Intangible products that are exchanged directly from the producer to the customer. |
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| The actual physical facility where the service is performed, delivered, and consumed. Smart service providers place quality cues in their servicescape to increase consumer beliefs they are receiving a high-quality service (ex: avant-garde lighting, great music, wallpaper, uniforms, couches etc.). |
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Definition
| A multiple-item survey scale used to measure service quality across the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. |
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| The characteristic of a service that means that even the same service performed by the same individual for the same customer can vary. (Ever had the same meal at the same restaurant and it not be the same?) |
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