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World of Fashion Merchandising-Unit 5
Unit 5-Strategies for Retail Sucess
30
Marketing
11th Grade
10/25/2010

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Term
Income statement
Definition
A summary of a firms financial results in a specified period of time.
Term
What are the 4 main parts of the operating statement?
Definition
sales, COGS, expenses,profit
Term
What does the term COGS stand for?
Definition
Cost of Goods sold.
Term
Costs that remain the same regardless of sales are called...
Definition
fixed costs
Term
Costs that increase or decrease depending on sales volume are...
Definition
variable costs
Term
What are 4 stock keeping duties of a sales associate?
Definition
recieving, transferring, returns and ticketing
Term
What is trading up?
Definition
selling the customer a better quality,higher priced product than what they came in to buy
Term
What are three skills a sales associate needs to have?
Definition
customer service, promoting products, monitoring inventory, maintaining appearance of the department,protecting company assets
Term
How are goods arranged and sorted?
Definition
by color, size or classification
Term
What are the two categories of customer safety?
Definition
criminal attack and accidental injury
Term
How can employee safety be improved?
Definition
accident prevention procedures and safety training
Term
When should workplace safety issues be reported?
Definition
Right away.
Term
What is customer oriented selling?
Definition
Customer needs come first,no high pressure.
Term
What is a price point?
Definition
The amount for which an item is offered for sale.
Term
What is keystone markup?
Definition
The retail price is double the cost.
Term
What are the two most important goals of a pricing strategy?
Definition
High profitability and high slaes volume.
Term
What are expenses?
Definition
The costs of operating a business.
Term
What is the formula for gross profit?
Definition
net sales- cost of goods sold
Term
What is the formula for net profit?
Definition
gross margin-expenses
Term
The amount of a markdown depends on?
Definition
Type of product, time of the selling season,size of original markup.
Term
How do you calculate markup?
Definition
Retail-cost
Term
How do you calculate markup %?
Definition
Retail-cost/retail
Term
What are examples of external theft?
Definition
Shoplifting,credit card fraud,robbery
Term
What are examples of employee theft?
Definition
pilferage,sweethearting,back end losses
Term
What is sweethearting?
Definition
Giving discounts or uncharged items to friends and family.
Term
What percent of retail shrinkage is caused by employees?
Definition
42%
Term
What are ways to prevent losses through theft?
Definition
screening new employees, loss prevention systems, loss prevention awareness programs
Term
What are the first three selling steps?
Definition
1.Approach and greet,2.classify customer,3.present merchandise
Term
What are the last 4 selling steps?
Definition
4.Overcome objections,5.close the sale,6.use suggestion selling,7.maintain relationship
Term
What are add-ons?
Definition
Selling the customer additional items that go with the purchase.
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