Advertising: Any Paid Form Of Non-Personal Presentation Of Ideas,Images,Goods, Or Services.

Brand: All The Combined Impressions And Experienced Associated With A Particular Company, Goods, Services.

Channel Management: A Marketing Function That Involves Identifying, Selecting, Monitoring.

Channel Of Distributation: Paths, Or Routes That Goods Or Services Take From The Producer To The Ultimate Consumer Or Industrial User.

Competition: The rivalry between two or more businesses to attract scarce customer dollars.

Demand: The quantity of a good or service that buyers are ready to buy at a given price

at a particular time.

Industrial user: A business that buys materials, services, or goods which will be used to make other goods or which will be used in the operation of the company

Marketing: The activity, set of institutions, and processes for creating, communicating,

delivering, and exchanging offerings that have value for customers, clients, partners, and

society at large

Marketing functions: Interrelated activities that must work together to get goods and services from producers to customers

Marketing-information management: A marketing function that involves gathering,

accessing, synthesizing, evaluating, and disseminating information to aid in business

decisions

Marketing plan: A set of procedures or strategies for attracting the target customer to a

business

Marketing research: The systematic gathering, recording, and analyzing of data about a

specific issue, situation, or concern that affects a market

Pricing: A marketing function that involves the determining and adjusting of prices to

maximize return and meet customers’ perceptions of value

Private enterprise system: An economic system in which individuals and groups, rather than the government, own or control the means of production—the human and natural resources and capital goods used to produce goods and services; also known as free market economy, private profit system, market system, capitalistic system, or free enterprise system

Product life cycle: The stages through which goods and services move from the time they are introduced on the market until they are taken off the market

Product/Service management: A marketing function that involves obtaining, developing,

maintaining, and improving a product or service mix in response to market opportunities

Product/Service mix: The particular assortment of products that a business offers to meet the needs of its markets and its company goals

Profit: Monetary reward a business owner receives for taking the risk involved in investing

in a business; income left once all expenses are paid

Promotion: A marketing function needed to

communicate information about goods, services, images, and/or ideas to achieve a desired

outcome

Publicity: Any non-personal presentation of ideas, goods, or services that is not paid for by

the company or individual that benefits from or is harmed by it

Selling: A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities

Standard of living: The general conditions in which people live; quality of life

Target market: The particular group of customers a business seeks to attract

Ultimate consumer: Anyone who personally uses a good or service to satisfy his/her own

wants