Term
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Definition
| Any paid form of non-personal presentation of ideas, images, goods, or services |
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Term
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Definition
| All the combined impressions and experiences associated with a particular company, good, or service |
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Term
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Definition
A marketing function that involves identifying, selecting, monitoring,
and evaluating sales channels |
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Term
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Definition
Paths, or routes, that goods or services take from the producer
to the ultimate consumer or industrial user |
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Term
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Definition
| rivalry between two or more businesses to attract scarce customer dollars |
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Term
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Definition
| The quantity of a good or service that buyers are ready to buy at a given price at a particular time |
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Term
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Definition
A business that buys materials, services, or goods which will be used to
make other goods or which will be used in the operation of the company |
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Term
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Definition
The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
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Term
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Definition
| Interrelated activities that must work together to get goods and services from producers to customers |
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Term
| Marketing-Information Management |
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Definition
A marketing function that involves gathering,
accessing, synthesizing, evaluating, and disseminating information to aid in business decisions |
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Term
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Definition
A set of procedures or strategies for attracting the target customer to a
business |
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Term
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Definition
The systematic gathering, recording, and analyzing of data about a
specific issue, situation, or concern that affects a market |
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Term
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Definition
A marketing function that involves the determining and adjusting of prices to
maximize return and meet customers’ perceptions of value |
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Term
| Private Enterprise System |
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Definition
| An economic system in which individuals and groups, rather than the government, own or control the means of production—the human and natural resources and capital goods used to produce goods and services; also known as free market economy, private profit system, market system, capitalistic system, or free enterprise system |
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Term
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Definition
| The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
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Term
| Product/Service Management |
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Definition
A marketing function that involves obtaining, developing,
maintaining, and improving a product or service mix in response to market opportunities |
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Term
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Definition
| The particular assortment of products that a business offers to meet the needs of its markets and its company goals |
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Term
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Definition
Monetary reward a business owner receives for taking the risk involved in investing
in a business; income left once all expenses are paid |
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Term
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Definition
A marketing function needed to
communicate information about goods, services, images, and/or ideas to achieve a desired
outcome |
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Term
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Definition
Any non-personal presentation of ideas, goods, or services that is not paid for by
the company or individual that benefits from or is harmed by it |
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Term
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Definition
| Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases |
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Term
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Definition
| A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
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Term
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Definition
| The general conditions in which people live; quality of life |
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Term
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Definition
| The particular group of customers a business seeks to attract |
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Term
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Definition
Anyone who personally uses a good or service to satisfy his/her own
wants |
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