Term
|
Definition
| An advantage consumers receive from using a product |
|
|
Term
|
Definition
| The reasons or benefits that cause people to make purchases to satisfy wants and needs; customer’s reason for buying goods or services; why people buy |
|
|
Term
|
Definition
| The reason for making a purchase that has the greatest influence on a customer’s buying decision |
|
|
Term
|
Definition
| Reasons for buying that involve an appeal to the customer’s emotions or feelings |
|
|
Term
|
Definition
| Acting according to an intellectual identification with the thoughts, feelings, values, attitudes, and/or actions of another person |
|
|
Term
|
Definition
| A fact or characteristic about a product |
|
|
Term
|
Definition
| Something required or essential that is lacking |
|
|
Term
|
Definition
| Loyalty to a particular business |
|
|
Term
|
Definition
| Important, distinguished, or lofty in status; regarded with respect |
|
|
Term
|
Definition
| Reasons for buying that appeal to the sense of reason or judgment |
|
|
Term
|
Definition
| Items in their natural state or condition |
|
|
Term
|
Definition
| An established set of rules |
|
|
Term
|
Definition
| A supplier of goods, usually a wholesaler or distributor |
|
|
Term
|
Definition
| A desire for something that may or may not be required |
|
|
