Shared Flashcard Set

Details

Welcome To Hospitality 3rd Edition Chon & Miaer
Chapter 3
24
Travel
Undergraduate 1
10/04/2011

Additional Travel Flashcards

 


 

Cards

Term
Supply
Definition
Number of rooms available to rent
Term
Demand
Definition
People who want to rent rooms or use services
Term
Coaching Inn / Public House
Definition
private homes that were opened to feed and house guests. (1600s)
Term
Occupancy Rate
Definition
percentage derived by dividing the total number of rooms occupied by total number of rooms available
Term
Revenue per available room(REVPAR)
Definition
Total revenue dollars generated per available room
Term
Hotel Property
Definition
More than two stories. Guest Room. Common Hallways. Luggage Assistance. Business Center.
Term
Motel Property
Definition
Simple accommodation at low rate.
Term
All Suite Hotel Property
Definition
Living Space. Kitchen. Bedroom. Parlor.
Term
Convention Hotel Property
Definition
Meeting and Banquet Facilities for groups larger than 500. Double occupancy rooms. Catering
Term
Resort Property
Definition
Exotic, themed, amusement based. All inclusive packages.
Term
Extended Stay Property
Definition
Viable alternative to business and vacation hotels. Mid-priced
Term
Hostel
Definition
Young Travelers, Low Cost, Communal amenities. $36.54
Term
Luxury
Definition
Ability to perpetuate an exclusive image by charging high rates. $350.00
Term
Full Service Upscale
Definition
Attempt to offer a wide range of services at lower rates than luxury hotels. $122.00
Term
Limited-Service Mid-Scale
Definition
free cable, pool, restaurant. $86.38
Term
Economy
Definition
low priced. small. few to no amenities. $53.82
Term
Product Marketing
Definition
guest looking for specific amenities
Term
People Marketing
Definition
Facility based comfort and familiarity
Term
Packaging Marketing
Definition
Value conscious guests, offers more than one product in one total price
Term
Short Term Plan
Definition
Marketing Strategy for less than 1 year
Term
Long Term Plan
Definition
Covers 5 years or more
Term
Programming Marketing
Definition
Tailor made offerings for groups sharing a special interest
Term
Place Marketing
Definition
Depends upon the desirability or destination
Term
Partnership Marketing
Definition
cooperative efforts of several industry groups
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