Term
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Definition
Thepresentation of ideas or images in such a way as to reveal certain ideas or
qualities and to conceal others. |
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Term
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Definition
A method used to attract viewers by
presenting more exciting
stories over less-exciting but
perhaps more newsworthy
ones; the most bizarre, visually
interesting, or sensational
elements of these stories are featured |
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Term
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Definition
An excerpt from a speech or report that
is presented as summarizing but may actually distort the sentiments of the speaker or writer. |
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Term
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Definition
The deliberate or unconscious use of camera shots to influence audiences;
also, the use of a number
of techniques by journalists
and broadcasters to create
a particular impression of reality |
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Term
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Definition
A former U.S. policy by which
broadcasters must allow equal
airtime for all sides of an
issue. |
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Term
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Definition
The use of language,
particularly in politics and
public relations, to create a
biased, positive connotation
for ideas, events, or policies
that one favors, and a biased
negative impression about
ideas, events, or policies that
one dislikes. |
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Term
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Definition
The introductory sentence of a news story that is meant to give a reader the
essence or general meaning of the story. |
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Term
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Definition
A term used synonymously with the word
reporter to indicate that reporters make strategic choices that frame news stories. |
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Term
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Definition
Weasel words that create an appealing
claim or impression without specifically defining a concrete meaning for the words or phrases used. |
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Term
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Definition
The practice of integrating
or embedding products in
films, television programs, and
other media in order to reach
consumers. |
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Term
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Definition
A principle that states that
our minds strive toward
congruence and completion
of information. If a message
strikes us as incomplete, we
will fill in the missing details
ourselves. |
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Term
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Definition
Usingphotographic technology to
record exactly where a person is looking as he or she is interacting with some kind
of visual display in order to
create ads and websites that
attract a target audience. |
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Term
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Definition
Information meant to affect
people on an unconscious
level, some of which can
be detected with training
and some of which cannot
be detected with the
conscious mind, regardless of
training. The existence and
effectiveness of this latter
form of subliminal persuasion
remains under dispute. |
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Term
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Definition
neuromarketing Using
technology to determine
consumers’ internal,
subconscious reactions to
products and brand names
in order to plan effective
marketing strategies. |
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