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| Waleli: Bringing Wireless Oppertunities to life |
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Backgroud setting the stage Case Description Current Challenges |
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History of the organization type of buisness Product service Management Structure Finincial Status Strategic planning Organazational culture |
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| History of the organization |
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| High tech company utalizes the lates proven technological developments in wireless communication to bring innovations to the market.Hamminga the founer, "Why cant a moble phone be used to answer a doorbell?" |
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Hamminga sees great protential for wiresless communication and capitalizes the first product "GZM doorbell." Great for health care He wants to bridge ther gap Live wire buis award |
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| Products/services provided |
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wireless meet the needs in a simple way Switch 21 Basiqphone |
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Hierarchal Hans Joosten MKT Shareholders external (final devcision is Hamminga) External network of firms[image][image] |
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| Challenge is to create cash cows and recurring revenues instead of hourly based project revenues |
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| Leaders outline their intentions to develop their organizational structure, intentional activities, and M2M Markets. |
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Hip and trendy image "People arte greatest assett" Human relations probs Entrapreneral attitudeprfessionalizeing products like, registration, bookeeping, puplic relations and human relations. Processes need to be in place B4 grwoth absorbs all the costs |
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Faced with traditional problemsgathering resources knowledge etc. CUz resources that have to be gathered are someetimes internationally disperses and they must also prepare both domestic and international sales channels |
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Overcome lack of resources through effective networking activities. Get necessary resources to establish and grow the firm. |
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Small beginnings The search for external financing The tide turns The new start Broadning the scope in search of opertunities |
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five point strategy three scenarios Temporary entraprenuership position networking organization Brand Invements initiated contacts prototype/Buis plan |
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| The search for external financing |
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external financing four financers "Carried away by enthuisisam) front page newspaper |
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5 things before giving up Chose Walleli because it takes longer to do it ourselves. |
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Waleli-ization rented out extra office space Won Live Wire young buisness award returned investments including bonus expand to wireless communications |
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| broadning in the scope in search of oppertunities |
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M2M opertunity lease cleaning machines per hour short term cash flow "innovative force" "21 switch" 2004basiqphone MMS-witness |
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Organizational challenge International Challenge Market challenge |
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| Organizational Challenges |
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Buisness funnel creates opertunities for the firm but creates a chlallenge for management Developed buisness model creating reaccuring revenues to meet growth potential Project assessment model |
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Runners- paying client behind them 70% applicants-might become runner 25% receptionests- might go live 5% mummies-remaining projects 0% |
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| Internationalized challenge |
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going international with 21 switch product to swidish market Lawerence Masle invest time in company Tickets rather than offices |
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have a strong presence in the consumer products market ad the industrial applications for the M2M market Currenly market is restrained because lack of resources If it doesnt work look who else can use it. |
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