Shared Flashcard Set

Details

vocab
definitions
18
Business
12th Grade
11/02/2010

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Cards

Term
Acknowledgement
Definition
A message that tells a sender that a message or item has been received.
Term
Claim
Definition
A message that requests a refund, an exchange, or a discount on merchandise or services.
Term
Collection message
Definition
A message that tries to persuade a customer to pay a past due bill.
Term
Credit refusal
Definition
A message that denies credit to an applicant.
Term
Fact
Definition
A statement that can be proved to be true or correct.
Term
Goodwill message
Definition
An acknowledgment or a friendly message designed to build relationships.
Term
Neutral opening
Definition
Statements that do not imply a positive or a negative response to the rexeiver.
Term
Obstacle
Definition
Something that hinders or prevents progress or achieving a goal.
Term
Opinion
Definition
A view held by or a conclusion reached by someone.
Term
Order
Definition
A request that the receiver sell goods or services to the sender.
Term
Persuasive message
Definition
A message that tries to convince the readr to take an action.
Term
Primary appeal
Definition
The most convincing point in a persuasive message.
Term
Proposal
Definition
A fomal document that describes a problem or need and recommends a solution.
Term
Request denial
Definition
A message that does not grant or approve an item or action.
Term
Request for proposal
Definition
A document that outlines needs or problems to be solved and solicits solutions.
Term
Routine request
Definition
A message that asks for information or action that the sender thinks will be given or done willingly.
Term
Sales message
Definition
A message that tries to persuade a potential customer to purchase a product or service.
Term
Soft sell
Definition
A subtle or low pressure appeal used in a attempt to sell a product or service.
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