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| A major characteristic of services - their quality may vary greatly, depending on who when, where, and how they are provided. |
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| A small retail store that is open long hours seven days a week and carries a limited number of high-turnover convenience goods. |
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| A type of retail store that carries a wide variety of product lines and each line is operated as a separate department managed by specialist buyers or merchandisers. |
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| A retail store that sells standard merchandise at lower prices by accepting lower margins in anticipation of higher volume. |
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| An off-price retail entity that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods. |
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| The average number of times a year a retailer expects to sell its entire inventory. |
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| The difference between the selling price and cost expressed as a per cent of the selling price. |
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| A reduction from the original selling price expressed as a per cent. |
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| The difference between the selling price and cost expressed as a per cent of cost. |
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| A retail entity that buys at less-than-regular wholesale prices and sells at less than retail. Examples are factory outlets, independents, and warehouse clubs. |
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| A type of retail store that carries a large assortment in a narrow product line. |
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| A retail store much larger than a regular supermarket that carries a large assortment of routinely purchased food and nonfood items and offers services. |
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| An off-price retail entity that sells a limited selection of brand name items, and other goods at deep discounts to members who pay annual membership fees. |
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| A small holder for merchandise or flyers usually located near the check-out registers. |
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| The display section in a retail store formed by the end of back-to-back shelves. |
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Definition
| A piece of merchandise display furniture that stands alone and requires no additional support. |
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| Wheel of retailing concept |
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Definition
| A concept of retailing contending new types of retailers usually begin as low-end operations but later evolve into higher-end operations, eventually becoming like the conventional retailers they replaced. |
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| The direct marketing of products through print, video, or electronic catalogs that are made available to [select] customers. |
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| Direct connections from a firm to carefully targeted individual entities [businesses and/or consumers] to both obtain an immediate response and cultivate lasting customer relationships. |
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| Mailings from a firm to carefully targeted entities that include letters, ads, samples, and fold-outs sent to prospects and/or customers on mailing lists. |
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| Direct-response TV marketing |
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Definition
| The direct marketing of products via television, including direct-response television advertising, infomercials, and/or home shopping channels/networks. |
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Definition
| A small piece of sales collateral that provides a little information on a very cost-effective basis. |
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| Any type of attention-getting message that appears while consumers are surfing the Web. |
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| A small piece of collateral usually located near the merchandise item intended for prospects to use to evaluate the purchase of the item. |
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| Using the phone to solicit orders directly from customers. |
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| Any activity or benefit that one entity can offer another that is essentially intangible and does not result in any ownership. |
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Definition
| A major characteristic of services - they must be used in a certain time period and cannot be saved for later use. |
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Definition
| A major characteristic of services - they cannot be seen, tasted, felt, heard, or smelled before they are purchased. |
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Definition
| A major characteristic of services - they are produced and consumed at the same time and cannot be separated from their providers |
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| Refers to the aspects of services being less standardized and more difficult to compare than physical products. |
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| The act of causing a product to become out-of-date before it actually should need replacement. |
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| Any sales method that puts undue pressure on the prospect to buy now. |
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Definition
| The role a salesperson fills when providing valid information back to management for consideration. |
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