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Definition
| A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties. |
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Definition
| A representative that brings buyers and sellers together, assists in the negotiations, never takes title to the merchandise, and generally receives some form of compensation from the seller. |
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| Any disagreement among distribution channel members about some aspect[s] of the program[s] or their implementation |
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Definition
| The ability to manage the efforts of channel members to get them to do what you want them to do. |
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Definition
| A diagram that shows the flow[s] of product from the originator of the product to the consumer. |
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Definition
| A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the ultimate customer. |
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Definition
| A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies of scale for the benefit of all |
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Definition
| A VMS that combines successive stages of production and distribution under single ownership assuring channel leadership and control. |
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Definition
| In most channels this is a small volume reseller. |
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Definition
| A distribution channel that has no intermediaries. |
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Definition
| A firm that primarily purchases products from the manufacturer level of a channel of distribution and sells to mostly lower level [smaller volume] channel members. |
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Definition
| A type of distribution system where there is a single reseller with the right to distribute some or all of the company's products in a specific territory. |
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Term
| Expectation of a channel member |
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Definition
| The performance level of a channel member as viewed by a different channel level. |
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Definition
| A contractual association between a franchisor and independent businesspeople [franchisees] who buy the right to own and operate one or more units. |
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Term
| Horizontal marketing system |
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Definition
| A distribution channel arrangement in which two or more companies at one level join together to pursue a marketing opportunity like banks in grocery stores. |
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Definition
| A multichannel distribution system where a single firm establishes two or more distribution channels to reach a market [segment]. |
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Term
| Indirect marketing channel |
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Definition
| A distribution channel containing at least one intermediary. |
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Definition
| A type of distribution system where the seller wants the product in as many outlets as possible. |
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Definition
| The discipline that is responsible for cost-effectively getting the right products, in the right configuration, to the right place, at the right time, and sometimes in the right sequence. |
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Term
| Manufacturer's agent / rep[resentative] |
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Definition
| An entity that usually represents two or more manufacturers product lines, very rarely takes title to the merchandise, and is paid a commission. |
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Definition
| A firm primarily involved in wholesaling activity. |
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Term
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Definition
| The set of all product lines and items that a particular company offers for sale. |
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Definition
| A firm that sells primarily directly to consumers. |
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Definition
| The function[s] a channel member is expected to perform |
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Term
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Definition
| A type of distribution system that uses the best qualified intermediaries who are willing to carry the company's products. |
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