Term
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Definition
| Someone who visits your establishment, orders from your menu, and pays what you charge for a beverage or meal. |
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Definition
| What people want; this is usually measured by the popularity of items on the menu |
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Definition
| Characteristics, such as age, gender, and income, of potential customers in the area that your establishment is located |
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Term
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Definition
| The process of collecting and examining data about your customers and competitors. |
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Term
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Definition
| The percentage of sales your restaurant will make out of all the sales possible |
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Definition
| Data that is collected “firsthand” by the person doing research. Collecting the data yourself also ensures that it is current and closest to the source of the information (i.e., the people who offered an opinion |
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Definition
| The number of people surveyed, interviewed, or polled about your restaurant ideas |
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Definition
| Data that is collected by someone other than you or your staff. This kind of data is farther from the source and probably older than primary data, but still useful for developing business strategies. |
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Definition
| A market segment is a subgroup of consumers with similar interests, such as teens or office professionals |
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Term
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Definition
| The group of people you wish to draw into your restaurant, such as teens, families, or those interested in a particular theme. |
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