REFERENT

A visual image is called this because it refers to what is being taught or discussed.

PERCEPTION

The process of gathering information through our senses, organizing and making sense of it.

SOCIO-ECONOMIC FILTERS

These filters include occupation, level of education, environmental factors, and family upbringing.

CULTURAL FILTERS

These filters include language, customs, belief systems and historical perspective.

POINT

The first and simplest element of visual design. Hint: There's 10 of them in these 2 sentences!

LINES

Vertical ones can stop eye movement.

LINE

Since These can be straight, curved, or irregularly shaped. You can also think of this as the track of a point in motion.

VERTICAL LINES

These also equate to power and strength.

LINES

Horizontal ones symbolize rest and relaxation.

LINES

Diagonal ones are dynamic and action-oriented.

THICK LINES

These are more powerful than thin lines.

LINES

These can act as a border between ideas, concepts, or steps in a sequence.

LINES

These allow you to quickly visualize an object or idea with a minimum of time and material.

SHAPE

An area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, colour, or texture.

VALUE

The relative degree of lightness and darkness in a design element.

DARK AREAS

These areas tend to denote gloom, mystery, drama and even menace.

LIGHT AREAS

These areas tend to denote happiness, fun,gaiety, warmth and closeness.

TEXTURE

This is defined as the surface characteristics of a material that can be experienced through the sense of touch or the illusion of touch.

COLOUR

This is the part of light that is reflected by the object we see.

PRIMARY COLOURS

Red, yellow and blue.

SECONDARY COLOUR

Mixing any two primary colours results in this type of colour EG blue + yellow = green.

COMPLEMENTARY COLOURS

Colours directly across from each other on the colour wheel.

COMPLEMENTARY COLOURS

Use these colours together when you want extreme contrast eg yellow and blue.

COLOURS CLOSE TOGETHER ON THE COLOUR WHEEL

Use these colours when you want a more harmonious effect.

WARM COLOURS

Red, yellow and orange.

COOL COLOURS

Blue, green and violet.

WHAT 5 DESIGN ELEMENTS OR PRICIPLES CAN YOU IDENTIFY IN THIS IMAGE?

WHAT 5 DESIGN ELEMENTS OR PRINCIPLES CAN YOU SEE IN THIS IMAGE?

WHAT 5 DESIGN ELEMENTS OR PRINCIPLES CAN YOU SEE IN THIS IMAGE?

WHAT 5 DESIGN ELEMENTS OR PRINCIPLES CAN YOU SEE IN THIS IMAGE?

COLOUR WHEEL