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- blackletter - roman - script - miscellaneous - square serif - sans serif |
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aka "Old English" or Gothic |
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took 300 years to develop what we see now |
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first developed in 1557, mostly now used to give appearance of high quality |
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intended to draw attention to a product or message |
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easy to read, often used for screen presentations |
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- size - color - font - columns - justification - space |
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How many fonts are appropriate for one presentation? |
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How many columns can be on one page of newspaper? |
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the space between individual letters - Too much, too little, or uneven makes for difficult reading |
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How many typeface styles/variations are there? |
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- 40,000 styles - 176,000 variations |
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Four Suggestions for Good Graphic Design |
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- contrast - unity - rhythm - balance |
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Contrast shows differences in... |
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- color - size - symbolism - time and sound |
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placement in design's frame |
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control of viewer’s eye movement |
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- sequencing: positioning elements so viewer sees each in designer’s desired order
- simplicity: alignment of elements can make viewer's eyes move in a linear pattern or all over |
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related content and stylistic consistency |
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Functions of Graphic Design |
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- makes a brand recognizable - makes it stand out from the crowd of similar products - package can project an instant sense of what the product is all about - can make or break your ability to sell a product |
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Process of Graphic Design |
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- Design brief - Research - Brainstorming/Sketching - Reflection - Revisions - Presentations |
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- drawing style - facial expression - balloons - movement lines - panels in frame - setting - action |
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- exaggeration (of body parts and background) - caricature (recognizable figure exaggerated) - mistakes - visual puns - comic illustrations - allusions |
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allows people to be part of greater society and still express their individualism |
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prevails when socializing factors outweigh need for individuality |
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Fashion meets a culture's needs for... |
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- modesty - sexual expression - power and status - political statements |
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- types of fabrics - colors - cuts of clothing - length of pant/skirt - height of shoe heel - function of clothing |
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Who created the first written work on architecture? |
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Three Basic Needs of Architecture |
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- firmitas - utilitas - venustas |
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durability or that a building should last |
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that a building should work well for the people who use it |
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beauty or that a building should delight and raise spirits |
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Types (Uses) of Architecture |
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- vernacular - polite or monumental - commercial - green - industrial - recreational - military |
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Who developed the ink that Gutenberg used? |
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Who introduced the Script typeface? |
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Who introduced square serif? |
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Who introduced sans serif? |
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Which graphic designer created the I Heart NY logo? |
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Who was the first to draw weather map symbols in 1686? |
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What revolutionary communication tool was introduced in 1848? |
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The Six Perspectives of Info Graphics |
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- personal - historical - cultural - technical - ethical - critical |
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