Term
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Definition
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Term
| Explain why the colors on a screen don't match the color on a printer |
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Definition
| The light comes from behind on a computer screen where as light is reflected on a paper. The colors on a monitor only show RGB where as on printer the colors are cyan, magenta, black, yellow. |
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Term
| Why should you back up your work |
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Definition
| Backing up your computer is a way to restore your work just in case you have an issue with your computer such as a virus attack, hardware or software malfunction, or an accident such as dropping your computer or spilling something on it |
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Term
| Why should you use a font management program |
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Definition
| It helps in organizing fonts. You can also activate or deactivate fonts depending on program. |
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Term
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Definition
| It is how your computer stores data and usually is referred to as RAM, random access memory. Adding more RAM will help your computer run faster |
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Term
| Explain print program workflow |
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Definition
are software programs that are organized according to uses of the print file. They include
-InDesign (ID) pagelayout
-Photoshop (PS) photo
-Illustrator (vector points) (AI)
illustration drawing
-Acrobat proofing and sharing (PDF)
- Bridge organizing and screen for
large numbers of photos |
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Term
| Explain the 80/20 design rule |
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Definition
| The rule represents that design is 80 technical in solving a problem and 20% creative |
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Term
| What resolution is used for lo res images? |
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Definition
| 72-96 ppi (pixels per inch)on screen |
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Term
| what resolution is used for hi res images |
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Definition
| high resolution 300 dpi(dots per inch) |
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Term
| what doe the acronym RGB represent |
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Definition
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Term
| What type of color mode/color space is used on screen |
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Definition
| THe color mode/color space used on screen will only show RGB |
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Term
| What type of color mode/color space is used for print |
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Definition
| The color mode/color space for print is CMYK which is cyan, magenta, yellow and black |
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Term
| What type os printer uses powdered toner? |
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Definition
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Term
| What type of printer uses liquid |
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Definition
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Term
| What bar of commands across the top of any program or screen called |
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Definition
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Term
| Where are the system fonts located |
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Definition
| system foler-library-font folder |
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Term
| What is the resolution of a monitor |
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Definition
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Term
| What type of file is created in Photoshop |
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Definition
raster images
pixel = not scaleable |
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Term
| What type of file is created in illustrator? |
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Definition
vector images =mathematical
points=scalable
will keep quality |
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Term
| What type of file is created in InDesign |
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Definition
| page layout= type+image = layout |
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Term
| What does the acronym CMYK represent |
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Definition
| cyan, magenta, yellow, black which represent color modes/color space. What printers will show |
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Term
| What image file format should you use for the web? |
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Definition
| .jpg,.png,gif on screen low resolution |
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Term
| What image file format should you use for print |
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Definition
.tiff anytime in print 300dpi,
.eps (encapsulated post script)
vector images |
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Term
| What image file format should you use for proofing |
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Definition
.pdf (portable document file)
file used for sharing |
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Term
Pioneers of Digital Media
April Greiman |
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Definition
one of the person individuals to explore computer technology and design
-known for transmedia projects
-type and imagery overlapping |
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Term
Pioneers of Digital Media-
Paula Scher |
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Definition
Designer for Columbis
Map project
identity and brand systems, promotional materials,packaging, environmental graphics, and publication designs for a range of clients
-controversial design on whether she appropiated work from Herbert Matters |
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Term
Pioneer of Digital Media
Clement Mok |
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Definition
Art Director for Apple
Helped to brand Apple computers
stock photos |
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Term
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Definition
| a general course or prevailing tendency over a duration of time |
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Term
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Definition
| They expand our horizons and can figure out what people are relating to which can give insight into new ideas |
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Term
| What are some Design Business Trends |
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Definition
-COmmunication= social networking
-Building Design Value-broader form of
communication;need to know
pricing;identity needs to have a
system and why design
-Business side of design- conferences |
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Term
| What are Social Changes Trend |
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Definition
Ecological/Social Changes: packaging design for the good
Moral/Ethical: What effect does our design have for others
Aesthetic/practical: does have a purpose |
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Term
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Definition
- Style Usage
-type usage
-color usage |
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Term
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Definition
| it is truthful and realistic |
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Term
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Definition
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Term
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Definition
| a general idea used to formulation a plan that solves a problem |
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Term
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Definition
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Term
| How do we Develop a concept |
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Definition
Define the Problem
Research ideas |
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Term
Research Methods
Moodboarding |
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Definition
| collage of ideas related to researching an idea |
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Term
Research Method
Brainstorming |
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Definition
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Term
Research Methods
Free Form writing |
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Definition
| writing everything that comes to mind |
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Term
Research Methods
Sketchbook |
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Definition
| book used for sketching ideas |
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Term
Research methods
Mind Mapping |
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Definition
| is a diagram using words,ideas,task |
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Term
Research Methods
Word association |
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Definition
| relating or grouping words together |
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Term
| Storyboarding(photo/sketch) |
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Definition
| a organizing and group a sequenced images or photos to tell a story could be for animation or film |
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Term
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Definition
| images that are well known combining, creating new images with a twist |
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Term
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Definition
| an exaggeration like surrealism |
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Term
Why do we use concept
Verbal |
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Definition
| the what of the message; the words |
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Term
Why do we use concept
Visual |
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Definition
the how to convey the message
specific imagery, color, type |
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Term
Page set-up
Facing page/spread |
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Definition
| opposite of each other in book |
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Term
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Definition
| marks placed at the corners of a form to indicate where the page is to be trimmed |
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Term
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Definition
| runs off of page will go into bleed line |
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Term
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Definition
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Term
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Definition
| Contains the text and images |
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Term
| Methods for Conveying an Idea or Concept |
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Definition
Expressive Technique/Style- style that
is more interpretive
Unique Point of View
Aesthetics/Mood: Beauty and Setting
the mood
Memorable Visual Concept; Book
M is for music
Surrealism/Alternate Universe or Reality |
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Term
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Definition
Advertising
Editorial
Books
Technical illustration
informative Graphic
Animation |
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Term
Examples of Illustration
Advertisement |
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Definition
-persuades an audience to purchase an idea product or service
-Tends to be 2d
-large amount of people |
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Term
Examples of Illustration
Editorial |
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Definition
-worked employed to visually conceptualize the content of an article through an illustive process
often opening spread/ scene of an article |
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Term
Examples of Illustration
Books |
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Definition
| images typically embellished or tell the story in publications for children or adults |
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Term
Examples of Illustration
Technical Illustration |
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Definition
| precise drawings are sometime perferable over photographs when specific details of a subject need to be emphasized |
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Term
Examples of Illustration
Information Graphics |
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Definition
| precise drawings that integrates typography to express a process or a quality of data visually |
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Term
Examples of Illustration
Animation |
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Definition
is images in motion used to entertain or in form
typically computer generated imagery |
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Term
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Definition
usually print design
advertising identity branding
annual reports posters
editoral type design
information design
book/cover design |
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Term
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Definition
| directing uou through 3d spacing
Packaging design
architectual detail
paper engineering
information kiosks
pop up design
vechicle graphics
point of purchase
promotional design
environmental signage
wayfinding/maps |
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Term
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Definition
| multimedia design is often thought of as design that navigates through an interative or non- interactive space |
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Term
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Definition
Web design
mobile device design
user- interface design
information architect
user exerperiences demos
gaming
motion/video |
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Term
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Definition
-Competitor Anaylis
-Ethnographic- macro/micro
-Marketing research- focus groups,
demographics, phychographics
-User testing
-Visual Exploration |
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Term
Research Methods
Competitor Anaylsis |
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Definition
evaluation of competitors
offensive strategies, strengths, opportunities, defensive strategies, weakness |
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Term
Research Methods
Ethnographic Research |
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Definition
| focus on links between human and culture |
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Term
Research Methods-
Macro Ethnographic Research |
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Definition
Large population
age gender nationality race |
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Term
Research Methods
Micro Ethnographic |
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Definition
small populations-
beliefs geographical interest |
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Term
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Definition
| collecting recording and analysis of data relating to market products and services |
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Term
Marketing Research
Focus Groups |
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Definition
| product- what do you think |
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Term
Marketing Research
Demongraphics |
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Definition
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Term
Marketing Research
Psychographics |
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Definition
subjective information
who do you like
what colors do you like |
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Term
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Definition
| a technique used to evaluated a product or service by testing it on users or target audiences |
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Term
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Definition
| creating prototypes exploring various colors, imagery, typography and structure prototype 123 |
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Term
| 4 steps in developing a prototype |
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Definition
1. Conceptualization- generate ideas
2. Thumbnail- quick sketches
3. Rough/Prototype- develop thumbnail
4. Final Presentation- refinement of
thumbnails |
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Term
|
Definition
Design Studios
Marketing Firms
Advertising Agencies
Public Relations Firms
In- House Design Teams |
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Term
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Definition
| a multidisciplinary or specialis creative group. designing for outside clients these might include environmental, design agency, architecture firm, interior design, broadcasting, tv, museums and art galleries |
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Term
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Definition
| a firm that specializes in all activities involved in the transfer of goods from seller to consumer, these include advertising, publications ad, design Market research, public relations |
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Term
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Definition
| (spinners) a firm that manages the promotion of goods will between an organization and public, the community employees, and customers |
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Term
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Definition
| an employee who exclusively designs for the business or organization he is employed, these migh include: any business or organization; publishing house or major newspaper. |
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Term
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Definition
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Term
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Definition
| a designer in conjunction with others who owns and operates their own business |
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Term
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Definition
A designer who will work for- hire;
freelance goes in and consults for company |
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Term
| Who do designers collaborate with? |
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Definition
Staffers- are hired with in a company
In-house Design team- team created of different jobs to design may include any publishing house magazine, or newpapers. |
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Term
| Large to mid size business |
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Definition
owner
vice president - Ceo/cfo
account executive- sales team
Creative directors marketing dir.
art director marketing team
designers copywriters
production designers traffic
administrative assistants |
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Term
| Mid to Small size business |
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Definition
owner/ president
account ex- sales team
senior designer
junior designer
production designer administrative assistants |
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Term
| Who are Service Providers |
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Definition
a business or individual who provides outside services
Designers: illustrators, photographers, writers, printers, prepress, paper equipment, programmers, user interface |
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Term
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Definition
1. Developmental Stage
2. Refinement Stage
3. Finalization
a. schedule and management
b. production and proofing
c. delivery and paperwork |
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Term
Professional Workflow
Developmental |
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Definition
| research the client, desingers, service providers,writers, illustrators photography |
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Term
Professional Workflow
Refinement Stage- Presentation |
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Definition
-Designers presents 3 ideas to client
-explain the rationale and justify
solutions
- variation and refinement to final
- compromise ideas and solutions |
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Term
Professional Wordflow
Finalization-production and delivery |
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Definition
1. approval- schedule and management
2. production and proofing- pre
press,press and finish
3. Delivery- mail ship |
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Term
Finalization Stages
Approval-Schedule and Management |
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Definition
-managing production
-meeting deadlines
-negotiating cost |
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Term
Finalization
Production and Proofing |
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Definition
-proofing all steps of the project
pre-press, client signed approval-signed at each step
-on press; press proofs
finishing |
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Term
Finialization
Delivery and Paperwork |
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Definition
First one to see the finished product
resolves any errors
billing;paperwork is unadvoidable |
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Term
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Definition
Free Advanced imaging
Communication Arts
How
Brand packaging |
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Term
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Definition
AIGA-American Institute of Graphic Arts
NAPP (National Association of Photoshop Professionals)
SI society of Illustrators |
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Term
Ethical Behavior of a KSU Student
During class and when on campus |
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Definition
doing assignments
www.kent.edu current student rules and reg code of conduct |
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Term
Ethical behavior of a KSU Student
writing assignments dos and don't |
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Definition
GOOD HABITS
-cite sources
-use quotes accurately
-complere reference pafe
-refer to antiplagarism website |
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Term
Ethical Behavior of a KSU Student
Plagarizing |
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Definition
| presenting the works of others as your own |
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Term
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Definition
refusal to accept work
failure of a specific assignment
failure of course
expulsion from the university |
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Term
Ethical Business practices
Integrity |
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Definition
designing a package to look bigger than it already is,
design a line of tshirts for a company that uses child labor |
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Term
Ethical Business Practices
Fees, deadlines, contracts spec work/contest |
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Definition
be fair and truthful
be wary of contest and spec work |
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Term
Ethical Business Practices
Fonts |
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Definition
use font sets you purchase yourself
fonts are copywrited |
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Term
Ethical Business Practices
Images created by others |
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Definition
just because you download it does not mean that it is okay to use. lo res
purchase hi res |
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Term
Ethical Business Practices
images created by you |
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Definition
use watermarks
lo res files to post |
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Term
Ethical Business Practices
software |
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Definition
no bootlegging
charges alot because of individual use it to create work to sell and also because of bootlegging |
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Term
Ethical creative development
Fair Use |
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Definition
fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders
4 criteria
1. Purpose, nature, amount, effect
2. does not harm the rights of the author or the market for their work
3. public derives some benefit from this use teaching news, reposting, reporting, critic comments
4. not all uses in academic context area automately fair use |
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Term
Ethical creative development
Inspiration |
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Definition
| the power of influencing the intellect or emotion |
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Term
Ethical creative development
Appropriation |
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Definition
| the use of borrowed elements in the creation of a new work |
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Term
Ethical creative development
plagiarism |
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Definition
| presenting the work of others as your own. |
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Term
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Definition
relationships in design are harmonious
1. Repetition with variation
2. Rhythm
3. Anomaly
4. Texture
5. Pattern |
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Term
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Definition
a state of stability
Symmetry- equal balance
Asymmetry- creating equal balance using variety in size shape and space |
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Term
|
Definition
visual order of importance
1. Contrast- Design difference
2. Proximity- the relative closeness
or grouping of elements |
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Term
DESIGN Principles
Dominance |
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Definition
Creating a focal point by using contrast
1.Focal Point- An obvious starting
point
2. Scale- relative size in comparison
to near by elemts and human size |
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Term
Design Principle
Space/ White Space |
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Definition
negative area
1. Direction- Alignment or orientation
2. Alignment- positioned on axis(l,r,c)
3. Concentration-arranged lead eye in
4. Radiation- (bomb)
5. Gradation- progressive change
creates motion
6. Value- the relative lightness and
darkness of color
7. Frame of Reference: the edge of
composition
7. |
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Term
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Definition
| When elements and meaning work together to create a unified design |
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Term
Design Principle:
Gesalt: Dynamism |
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Definition
| an expressive of movement, energy or change it grabs your attention |
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Term
|
Definition
art subjective
design solving problems |
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Term
|
Definition
|
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Term
|
Definition
| communicating ideas with images- what we percieve |
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Term
| Basic Abstract Elements/ Form |
|
Definition
| point, line, plane, volume |
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Term
|
Definition
|
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Term
|
Definition
| the foreground and background of image relationship to its surroundings |
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Term
|
Definition
| the positive( form abstraction-) and negative( counterform) space in type |
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Term
|
Definition
| negative area, space that does not include magor design elements |
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Term
| what is anomoly and why would a designer use it |
|
Definition
a dissimilar duplication of style shapes colors type
to attract attention
to relieve monotony
to transform or break down regularity |
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Term
|
Definition
| electric, Ethernet, thunderbolt, fire wire, USB |
|
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Term
|
Definition
CD or DVD
SD,XC Cards
USB portable drive(Flashdrive) |
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Term
| 3 most common uses for removable devices |
|
Definition
Storage- CD or DVD
backup-SD or Xc
transport-USB portable drive |
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