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| techniques used - especially in the media - to get an audience to act or behave a certain way |
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| the technique used to address common, everyday people with whom the majority can identify |
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| the technique that uses a well-known, well-respected person to get the audience to act or behave in a certain way |
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| the technique that is used to get to the audience on a personal level through such things as love, patriotism, hatred, etc... |
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| the technique that appeals to those who feel superior to others |
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| the technique that uses a well-known person to endorse an idea or product |
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| glittering generalities / card stacking |
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the technique that reveals only part of the facts about a topic;
does not provide all the information available |
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| the technique that is used to deliberately hurt others; uses negative and provoking language; hints and implies things without offering evidence |
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| the technique that creates a desire to join a group; presents an "Everybody-else-is-doing-it" mentality |
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