Term
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Definition
| the advantage that a business has over rivals. It can be gained in a number of ways |
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Term
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Definition
| the values, beliefs, and norms that are shared by people and groups in an organisation |
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Term
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Definition
| an analysis of the political, economic, social, technological, and green factors affecting a business |
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Term
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Definition
| the process of deciding, in advance, what is to be done and how it is to be done |
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Term
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Definition
| the pattern of decisions and actions that are taken by the business to achieve its objectives |
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Term
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Definition
| an analysis of the internal strengths and weaknesses and the external threats and opportunities facing a business |
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