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Definition
| Organization that sells primarily to the end consumer. |
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Definition
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Term
| Independent Leased-Department |
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Definition
| eg. go to Walmart and there's a bank inside... aka leased floor space |
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Definition
| several stores with similar images and under the same name (eg. Publix) |
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Definition
| centrally owned; can be a chain but a chain can't be a franchise (eg. McDonald's) |
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Term
| Ownership Group (Retailer) |
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Definition
| Department stores; chain or group of stores that are centrally owned |
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Term
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Definition
| usually sells one or few product lines; eg. Victoria's Secret |
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Term
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Definition
large stores organized by product category; **offer full array of services.
-in context of retailers: some sort of personal service and then credit |
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Definition
| department store that specializes in food and household appliances |
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Definition
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Definition
| multiple unrelated product categories sold at discount prices & low levels of service |
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Term
| Discount Department Stores |
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Definition
| same and regular department store but little or no service; eg. Target |
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Term
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Definition
| discount department store with membership; eg. Costco |
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Term
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Definition
| multi-brands, not owned by one; discounts and low service |
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Term
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Definition
| Single brand owned outlet |
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Term
| Specialized Mass Merchandise |
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Definition
| sell single product category or highly-related product category. Discount and less service |
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Term
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Definition
Product travels from seller to consumer
eg. Catalogs, telephone, internet, and TV home shopping |
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Term
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Definition
involves interpersonal interaction between seller and consumer (face to face)
eg. Door-to-door; automatic vending; and house parties |
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Term
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Definition
| businesses that buy and sell goods to retailers and other organization users |
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Definition
*Merchant Wholesaler- takes titles to goods.
provide inventory, delivery, credit, and marketing communications |
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Term
| Limited Service Wholesaler |
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Definition
| some subset of services: provide inventory, delivery, credit, and marketing communications |
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Term
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Definition
do not take title to goods
limited service; transaction focused |
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Term
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Definition
do not take title to goods
work closely with one manufacturer or set of manufacturers.
-Manufacturer's agents (reps): contract sales force
-Auction Company: sells to the highest bidder |
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Term
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Definition
| commission sales force; more bargaining power than agents and usually offer more services |
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Term
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Definition
messages delivered to target markets primarily to INFORM, REMIND, and PERSUADE.
Act like conjunctions- link together ideas that don't usually go together. |
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