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| a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag |
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| a color that becomes white when all colors have been added; RGB is an example |
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| the placement of text or graphics on a line (right, left, center, or justified) |
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| the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight |
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| use of elements so they counter each other; creates a product that is in harmony |
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| the joining of pages with either wire, glue or other means |
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| standard type of paper used in copiers and printers |
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| a heavy weight paper; typically used for business cards, greeting cards, post cards, etc. |
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| maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc. |
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| the differences in values, colors, textures, shapes, and other elements within a presentation |
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| the visual path created by the arrangements of elements |
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| the visually dominant elements in a presentation; the center of interest |
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| folding the sides in toward the middle of a page |
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| dividing the page in half; often called a booklet fol |
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| the arrangement of all key parts of a publication without including specific content |
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| a standard American paper size that is 8.5 x 14 inches |
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| a standard American paper size that is 8.5 x 11 inches |
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| as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page |
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| the physical or visual size of a publication or an object in the publication |
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| rough draft of the finished publication that shows the major elements of the publication |
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| a type of paper that is low quality and inexpensive |
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| the optical center is slightly to the right of and above the actual center of a page |
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| the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight |
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| to bind pages together with glue to create a book |
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| a package of 500 sheets of paper |
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| the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity |
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| one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space |
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| a type of binding that staples down the middle of folded pages; frequently used to assemble booklets |
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| a design element that includes geometric, natural, or abstract shapes |
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| space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest. |
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| type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened |
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| a named group of character and paragraph format that can be applied to text |
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| color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors |
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| type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis |
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| a listing of the major entries in a publication |
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| a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper |
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| a specific group of people for which you design your documents; can be categorized by age, gender, income |
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| the surface quality of a shape; i.e., rough, smooth, soft, hard, glossy, etc.: texture can be physical (tactile) or visu |
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| a small sketch that shows only the large elements of the page |
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| the amount of time given to complete a document or project |
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| two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold |
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| the measure of lightness and darkness in color |
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| areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space |
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| the visual path that draws the eye from top left to top right down to bottom left and then to bottom right |
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