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Definition
| making decisions about what features should be used in selling a business's products, services or ideas. |
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Definition
| all the different products that a company makes or sells |
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| a group of closely related products manufactured or sold by a business |
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Definition
| a specific model, brand, or size of a product within a product line |
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Definition
| the number of different product lines a business manufacturers or sells |
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Definition
| the number of items offered within each product line |
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Definition
Generate ideas
Screen ideas
Develop business proposal
Develop the product
Test product with consumers
Introduce product
Evaluate customer response |
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Definition
| alterations made on a company's existing product |
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Term
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Definition
| the stages that a product goes through during its life |
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Definition
Introduction
Growth
Maturity
Decline |
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Definition
| the efforts a business makes to identify, place, and sell its products in the marketplace |
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Definition
| a process of managing product categories as individual business units |
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Definition
| computer developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores |
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Term
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Definition
| a name, term, design, symbol, or combination of these elements that identify a product/service and distinguish it from its competitors |
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Term
| brand name (product brand) |
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Definition
| a word, group of words, letters, or numbers that represent a product or service |
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Term
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Definition
| identifies and promotes a company or division of a particular corporation |
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Definition
a unique symbol, coloring, lettering or other design element
Ex. Swoosh symbol-Nike |
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Definition
a specific type of brand mark
Ex. Pillsbury Doughboy |
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Term
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Definition
| a word, name, symbol, device or combination of elements that are given legal protection by federal government |
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Term
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Definition
| are owned and initiated by national manufacturers or by companies that provide services |
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| private distributor brands |
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Definition
| are developed and owned by wholesalers and retailers, the manufacturer's name does not appear on the product |
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Definition
| products that do not carry a company identity |
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Term
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Definition
| a branding strategy that uses an existing brand name to promote a new |
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Term
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Definition
| allowing an organization to use your brand, brand mark, or trade character |
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Definition
| a strategy to sell products by combining manufacturer, private distributor, and generic brands |
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Definition
| combining one or more brands in the manufacture of a product or in the delivery of a service |
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Term
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Definition
| the physical container or wrapping for a product |
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Definition
| packing different products and services together |
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Definition
| when two or more similar products are placed on sale for one package price |
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Definition
| packages with preformed plastic molds surrounding individual items arranged on a backing |
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Definition
| a technology that keeps foods fresh without refrigeration for extended periods |
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Definition
| packaging that promotes social and political causes |
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Definition
| gives the brand name, trademark, or logo |
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Definition
| gives information about the product's use, construction, care, performance, and other features |
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Definition
| the quality of the product |
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Term
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Definition
Promoting & Selling
Defining Product Identity
Providing Information
Expressing Benefits & Features
Ensuring Safe Use
Protecting the Product |
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Definition
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Definition
Inform customers about product's contents
Give directions for use
Protect businesses from legal liability |
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Term
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Definition
| a promise or guarantee given to a customer that a product will meet certain standards |
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Term
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Definition
| a warranty written or verbal that encourages a customer to make a purchase |
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Term
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Definition
| guarantees that if a product is found to be defective within the warranty period, it will be replaced or repaired at no cost to the purchaser |
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Term
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Definition
| excludes certain parts of the product from coverage or requires the customer to bear some of the expense for repairs |
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Term
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Definition
| takes effect automatically by state law whenever a purchase is made |
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Term
| warrant of merchantability |
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Definition
| the seller's promise that the product sold is fit for its intended purpose |
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