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Unit 3,4&5
Marketing Basics
76
Marketing
10th Grade
02/08/2011

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Term
economy
Definition
organized way a nation provides for the needs and wants of its people
Term
resources
Definition
the things used in producing goods and services
Term
factors of production
Definition
Land
Labor
Capital
Entrepreneurship
Term
infrastructure
Definition
the physical development of a country (roads, ports, sanitation facilities, and utilities)
Term
entrepreneurship
Definition
the skills people use along with investing time and money to run a business
Term
scarcity
Definition
unlimited wants for growth and development but limited resources to meet them
Term
traditional economy
Definition
traditions and rituals that answer basic questions of what, how, and for whom
Term
market economy
Definition
an economic system in which individuals and companies decide what will be produced, no government involvement
Term
command economy
Definition
a system in which a country's government makes economic decisions and decides what, when and how much will be produced and distributed
Term
Economic Systems
Definition
Traditional Capitalism
Market Communism
Command Socialism
Mixed
Term
productivity
Definition
output per worker hour measured over defined period of time
Term
Economic Measurements
Definition
Labor Productivity
Gross Domestic Product
Standard of Living
Unemployment Rate
Term
Business Cycle
Definition
Expansion
Recession
Depression
Recovery
Term
Gross Domestic Product (GDP)
Definition
the output of goods and services by labor and property located within a country
Term
Gross National Product (GNP)
Definition
the total dollar value of goods and services produced by a nation
Term
inflation
Definition
rising prices, the dollar loses its value
Term
Consumer Price Index (CPI)
Definition
measuring the change in price of retail goods and services over a period of time
Term
Product Price Index(PPI)
Definition
measures whoelsale price levels
Term
business cycle
Definition
recurring changes in the economy (expansion or contraction)
Term
expansion
Definition
when the economy is flourishing
Term
recession
Definition
when the economy slows down and lasts at least six months
Term
depression
Definition
a period of prolonged recession, jobs are hard to find and businesses shut down
Term
recovery
Definition
renewing the economic growth (people are spending, new jobs are created)
Term
international trade
Definition
the exchange of goods and services among nations
Term
imports
Definition
goods and services purchased from other countries
Term
exports
Definition
goods and services sold to other countries
Term
balance of trade
Definition
difference in value between exports and imports of a nation
Term
free trade
Definition
commercial exchange between nations that is conducted without tariffs, import quotas, or other restrictive regualtions
Term
tariff
Definition
tax on imports
Term
quota
Definition
an import limited by quantity or monetary value of the product
Term
embargo
Definition
a total ban on specific goods coming into and leaving the country
Term
protectionism
Definition
government set economic policies that restrict imports in order to protect domestic industries
Term
World Trade Organization (WTO)
Definition
a coalition of nations that make the rules governing international trade
Term
North American Free Trade Agreement (NAFTA)
Definition
an international trade agreement btwn the US, Mexico and Canada ending tariffs among the three countries
Term
licensing
Definition
letting another company use a trademark, patent, special formula, etc for a fee or royalty
Term
contract manufacturing
Definition
hiring a foreign manufacturer to make your products, according to your specifications
Term
joint venture
Definition
business enterprise that companies set up together
Term
Foreign Direct Investment (FDI)
Definition
the establishment of a business in a foreign country
Term
multinationals
Definition
large corporations that have operations in several countries
Term
mini-nationals and mini- nationals
Definition
mini-nationals are midsize or smaller companties that have oppertions in foregin countires.
Term
globalizaton
Definition
selling the same product and using the same promotion methods in all countries.
Term
adaptation
Definition
a company's use of an existing product/promotion and changing them to suit the characteristics of another country or region
Term
customization
Definition
creating specifically designed products or promotions for certain countries or regions
Term
communism
Definition
social, political, and economic philosophy in which the government usually authoritarion controls the factors of production
Term
socialism
Definition
system based on communist ideal of classless society
Term
standard of living
Definition
measurement of the amount and equality of goods and services that a nation has
Term
protective tariff
Definition
increase on the price of imported goods so domestic products can compete with them
Term
European Union (EU)
Definition
Europe's trading bloc, established free trade among the member nations
Term
free enterprise system
Definition
encourages individuals to start and operate their own businesses in a competitive system without government involvement
Term
patent
Definition
government issused exclusive rights for you to own an item or idea
Term
trademark
Definition
a brand name, brand mark, trade name, trade character that is given legal protection by federal government
Term
copyright
Definition
exclusive right to reproduce or sell a work written by an individual
Term
competition
Definition
a struggle between companies to attract new customers and keep existing ones
Term
profit
Definition
money left over after expenses have been paid
Term
price competition
Definition
focuses on sale price of product
Term
nonprice competition
Definition
businesses choose to compete on the basis of factors that are not related to price
Term
monopoly
Definition
exclusive control over a product or the means of productivity
Term
business risk
Definition
possibility of financial loss
Term
supply
Definition
amount of product available for purchase
Term
demand
Definition
consumer interest in the product
Term
domestic business
Definition
a business that sells its products only in its country
Term
domestic business
Definition
a business that sells its products only in its country
Term
global business
Definition
sells its products in more than one country
Term
for-profit business
Definition
seeks to make a profit from its operations
Term
nonprofit organization
Definition
uses the money it makes to fund the cause identified in its charter
Term
public sector
Definition
local, state and federal government agencies and services
Term
private sector
Definition
businesses not associated with government agencies
Term
industry
Definition
group of establishments engaged in producing or handling the same product or group of products
Term
derived demand
Definition
demand for consumer goods and services
Term
wholesaler
Definition
obtain goods from manufacturer and resell to other businesses
Term
retailer
Definition
buys goods from wholesaler or manufacturer and sells to individuals
Term
production
Definition
the process of creating, expanding, manufacturing or improving goods and services
Term
5 Rights of Merchandising
Definition
Right Goods
Right Time
Right Place
Right Price
Right Amount
Term
management
Definition
process of achieving company goals by use of resources through planning, origanizing and controlling
Term
finance
Definition
money management
Term
accounting
Definition
keeping track of a company's financial situation
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