Shared Flashcard Set

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Unit 2 Memos and Letters
Communications Unit 2 Vocabulary List
20
Business
Undergraduate 1
03/18/2013

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Cards

Term
“You” view
Definition
Emphasizes second-person pronouns
Term
Active Voice
Definition
Sentences in which the subject is the doer of the action
Term
Adjustment Letter
Definition
You, as the company, receives a claim letter and responds favorably
Term
Anticipate the Audience
Definition
Knowing what the reader is like and how the reader will react to the message
Term
Passive Voice
Definition
Sentences in which the subject is acted upon
Term
Claim Letter
Definition
You, as a customer, write to identify or correct a wrong
Term
Direct Pattern
Definition
Placing the main idea at the beginning of the message
Term
Good Business Writing
Definition
Is audience centered, purposeful, and economical
Term
Hard-copy Memo Heading
Definition
To, From, Date, and Subject
Term
Letter of Recommendation
Definition
Provide a positive evaluation of present or former employees
Term
Organizing
Definition
Includes two processes: grouping and patterning
Term
Outlining
Definition
Organizes ideas into a hierarchy
Term
Phase 1
Definition
Is analysis, anticipation, and adaption
Term
Phase 2
Definition
Is researching, organizing, and composing
Term
Phase 3
Definition
Is revising, proofreading, and evaluating
Term
Research
Definition
Collect needed information before writing
Term
Three Phases of Writing
Definition
Prewriting, writing and revising
Term
To Identify Purpose for Writing
Definition
Why am I sending this and what do I hope to achieve
Term
Two Types of Research
Definition
Formal and informal
Term
Plain English
Definition
Expresses clear meaning
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