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a zig-zag fold with 6-panels and 2 paralled folds that go in opposite directions |
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the placement of text or graphics on a line |
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the type of balance when both sides of the central axis are not identical |
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feeling of equality of weight, attention, or attraction of the various elements within a production. |
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the Joining of pages with either wire,glue or other means. |
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standard type of paper used |
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a heavy weight paper used for cards. |
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maintaining the same layout and style throughout the publication |
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The differences in values, colors, textures, shapes, and other elements within a presentation |
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The differences in values, colors, textures, shapes, and other elements within a presentation |
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the visual path created by the the arrangements of elements |
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the visual path created by the arrangements of elements |
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folding the sides in toward the middle of a page. |
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dividing the page in half |
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the arrangement of all key parts |
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a standard ameran paper size that is 8.5 x 14 inchs |
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a standard american paper siz is 8.5x11 inchs |
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as a design element, lines can be used to divide or unite elements on a page |
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the physical or visual size of a publication or an object in the publication |
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rough draft of the finished publication that shows the major elements of the publications |
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type of paper that is low quality and inexpansive |
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optical center is slightly to the right of and above the actual center of a page |
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the actual weight in pounds of 500 full sheets of paper regardless |
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to bind pages together with glue to create a book |
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a package of 500 sheets of paper |
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use of the same visual effects a number of times in the same project |
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type of binding the staples down the middle of folded pages |
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a design element that includes geometric, natural or abstract shapes |
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space is the distance or area between or around things |
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tyype of binding that secures pages by using metal combs |
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type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horixontal axis |
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a standard american paper size that is 11x17 inchs |
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specific group of people for which you design your documents |
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the surface quality of a shape |
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small sketch that shows only the large element of the page |
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the amount of time given to complete a document |
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two parallel folds resulting in 3 panel on each side of the paper |
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the combination of all elements working together to achieve a sense of harmony in your design. |
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the measure of lightness and darkness in color |
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areas on a page with no text or graphics |
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the visual path that draws the way from top left to top right. |
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