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Unit 2 Test
Flashcard for my Mass Communication 101 Midterm
63
Communication
Undergraduate 1
10/13/2011

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Cards

Term
Eadweard Muybridge
Definition
1878 – to settle a debate whether a horses hooves leave the ground he took series photo
Term
Louis Daguerre
Definition
• 1839 - captured the first photos, made on thin copper plates
• Called Daguerreotype
Term
Mutoscope
Definition
• 1984
• “what the butler saw” machine
Term
Thomas Edison
Definition
• 1891 – kinetograph and kinetoscope
• 1896 – vitascope
o the first projector system
• 1896 – projecting kinetescope
o A peep show device created by Edison
o Viewer paid a nickel, looked into a hole, turned a wheel and a very brief movie played.
Term
Nickelodeon
Definition
• In 1905 two entrepreneurs from Pittsburgh Harry Davis and John Harris rented film, bought a projector, a screen and some chairs and started charging admission
• They charged $0.05 to come watch, hence the name Nickelodeon
Term
The Golden Age of Film
Definition
• 1930s-40s
• With the depression, film was one of the most popular forms of mass entertainment, not much better for so little money
Term
Four Functions of Film
Definition
• Entertain, or amuse, by providing diversion and distraction
• Educate, as many documentaries do
• Persuade, or influence
• Enrich, our cultural experiences.
Term
Four Characterisitics of Film
Definition
• Standardized lengths
• Realistic locations
• Realistic special effects
• Coherent plot structures
Term
Ratings and Objectionable Content
Definition
• 1930s – stark realism and grim themes of the Great Depression, as well as cheerful musicals
• WWII – historical and patriotic themes and light comedies
• 1950s – lighthearted, comedies and Westerns, more explicit sexual themes
• 1960s – films began taking controversial issues
• to present – films now explore social issues, still time for light comedies and musicals
Term
7 Steps to Making a Movie
Definition
• Conceptualization
• Production
• Direction
• Performance
• Visualization
• Special Effects
• Editing
Term
Radio History
In 1837...
Definition
Wilhelm Cooke and Charles Wheatstone developed first telegraph
Term
Radio History
In 1844...
Definition
Samuel Morse

− Electromagnet current of dots and dash over a wire
− Morse Code
− May 25th, 1844 first telegraph message: “What hath God wrought”
Term
Radio History
In 1866...
Definition
First regular telegraph service connecting US and Europe
Term
Significance of Telegraph
Definition
− The speed of communication was no longer limited to how fast people travel
− Information could not be flashed to a distant location at the speed of light, now it could
Term
Radio History
In 1895...
Definition
Guglielmo Marconi
− Wondered if you could systematically interrupt radio waves to communicate without wires
− 1899 created the American Marconi Company
Term
Radio History
In 1916...
Definition
David Sarnoff
• First idea for the radio music box
 “idea is to bring music into the house by wireless…”
 Wavelength would be changeable with the throwing of a switch or a press of a button
 Amplifying tubes and a loudspeaking telephone all can be neatly mounted in a box
Term
Radio Networks
In 1923...
Definition
AT&T – first network, connected New York and Boston
Term
Radio Networks
In 1926...
Definition
RCA had two networks, NBC Red and Blue.
Google of their time.
Term
Radio History
In 1927...
Definition
CBS became the first big competitor to NBC
Term
Radio History
In 1934...
Definition
RCA sold NBC Blue, became ABC
Mutual Network served the smaller networks
Term
Radio History
The Big Four Networks
Definition
ABC, NBC, CBS, Mutual
Term
Radio Act of 1912
Definition
− Required license to operate a radio transmitter
− Radio under government control
Term
Radio Act of 1927
Definition
o Federal Radio Commission
Term
Radio Act of 1934
Definition
o Federal Communication Commission (FCC)
o Still used today
Term
Telecommunications Act of 1996
Definition
o Deregulated more ownership limitations’
Term
Golden Age of Radio
Definition
1940s-50s

• Comedians
• Popular dance bands and singers
• Sports events
• Politicians
• News broadcasts
• Day time “soap opera”
Term
Radio History
In 1930...
Definition
Lowell Thomas began reading the news over the air
o Lowell Thomas was taken to court by newspapers to try and block him
• Public Domain was established, no one owns the news.
Term
Radio History
Fireside Chats
Definition
First time Pres. used mass media to talk to the people.
Broke down complex issues
Term
Definition of Public Broadcasting
Definition
government supported non-commercial radio and TV
Term
1967 Public Broadcasting Act
Definition
o Corporation for public broadcasting
o National public radio
Term
Reasons for Economic Success, Radio and Advertising
Definition
• Relatively inexpensive compared to television to TV commercials
• Reaches local audiences
• Highly specialized
• Captive audience
Term
Radio in the Digital Age
Definition
• Satellite broadcasting
• Internet radio
• HD radio
• Digital radio
• Mobile radio
Term
Cultural Influence of TV
Definition
• Technology
• Communication platform
• Communication system
• Industry
Term
Paul Nipkow
Definition
o Created the Nipkow disk in 1884
− A small rotating disk with holes arranged in a spiral pattern that when spun would project images
− Central technology that was needed to start the evolution to TV
Term
Philo Farnsworth
Definition
o 1922 – diagram for electronic circuits to transmit and receive moving pictures over the air, designed in high school
o was the first to send actual broadcast signals
o did it all independently in 1927
o patent disputes
Term
Vladimir K. Zworykin
Definition
o Worked on early television experiments in Russia
o Came to work for Westinghouse in the US
o Competed with Farnsworth to create an electric system
o Credited with inventing
− Iconoscope
− Image Orthicon Camera
Term
Growth of TV
In 1932...
Definition
RCA builds television station in NYC
Term
Growth of TV
In 1946...
Definition
24 new licenses were issued by the FCC for television transmitters
Term
Growth of TV
In 1946...
Definition
TV sales begin
Term
Big Freeze, 1948-52
Definition
− FCC stopped issuing licenses and building permits
− This was to avoid the chaos of early radio
− FCC Sixth Report and Order: prevents the signals of one TV station from interfering with those of another
− 1952 – Freeze is lifted and television spreads wildly by following the FCC guidelines
Term
Milton Schnapp
Definition
− Credited with developing the master antenna
− All occupants of one apartment could get a signal through one antenna
Term
Cable...so what?
Definition
− Reduced the market share that watches network television
− Segmented the viewing population along the lines of taste and interest
Term
History of TV
In 1952...
Definition
Charles Ginsberg invented the first VCR at the Ampex Corporation
Term
VCR...so what?
Definition
− Brought pre-recorded programming to TV
− Producers could perfect programming before sending it over the air
− New revenue for the movie industry
 Video sales
 Netflix
 Redbox
Term
First Golden Age of TV (1952-60)
Definition
• Defined by a period of rapid growth
• Prevalence of high quality, dramatic programming
• Emergence of sitcoms, sports and variety shows form home viewing
• Television brought people together
Term
Second Golden Age of TV (1960-85)
Definition
• Characterized by the dominance of the network television • Emerging field of media effects research • Networks criticized for showing too much violence • There is still the debate of the value of TV programming • Newton Minow: “network television is a vast wasteland”
Term
Major TV Networks
Definition
FOX, ABC, NBC, CBS
Term
Def. of syndicated programming
Definition
Reruns
Term
Def. of Audience Attention
Definition
more advertising money, eyeballs on the screen, more watchers higher advertising costs
Term
History of the Internet
In 1969...
Definition
ARPNET, the first internet, is completed by the DoD.
Term
History of the Internet
Sig. of Cuban Missile Crisis
Definition
Convinced gov. that we need more solid infrastructure
Term
History of the Internet
In 1979...
Definition
CompuServe is created
Term
History of the Internet
In 1989...
Definition
America Online is created
Term
History of WWW
Definition
Created by Tim Berners-Lee in 1989. World Wide Web.
Term
Hyperlink
Definition
highlighted words and images inside a web page that allow the users to move from page to another without knowing the link
Term
URL
Definition
uniform resource locator
Term
HTTP
Definition
hypertext transfer protocol
Term
HTML
Definition
hypertext markup language
Term
Java
Definition
animated images and advanced sound application
Term
Internet...so what?
Definition
o User generated content distinguishes the internet from all other mass media
Term
Web 2.0
Definition
o 2001 dot-com crash
− thought they needed to rebrand the internet
o highly interactive
o continually updated platform
o gets better with time
o mash-ups
− any form of participation where the user adds something
o cloud computing
Term
Two Main Differences of Internet
Definition
o Ownership
− Internet – no one owns the internet
− Mobile phones – owned by major corporations
o Economics
− Internet – free access to information
− Mobile phones – people will pay for apps they have for free
Term
Basic Revenues of Internet
Definition
Paid Content
Advertising
E-Commerce
Supporting users have an ad free experience!