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the basic design of a character. |
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Have attributes or strokes at the tips of the letters called serifs. |
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There are no attributes (serifs) at the tips of the letters. |
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Designed strictly to catch the eye |
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Appear to have been written by hand with a calligraphy pen or brush |
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the slant, weight and special effects applied to the text. |
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the different sizes, weights and variations of a typeface. |
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Each letter takes up the same amount of space regardless of the letter size. |
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The amount of space each character takes up is adjusted to the width of that character. |
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The vertical spacing between lines of text. |
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Horizontal spacing between pairs of letters. |
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Definition
Horizontal spacing between all of characters in a large block of text. |
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