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Typography
Typography terms
37
Art/Design
Undergraduate 2
11/01/2013

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Cards

Term
Widow
Definition
a short line at end of page or paragraph
Term
Orphan
Definition
a short line at top of page or paragraph
Term
Serif
Definition
a finishing stroke on type
Term
San Serif
Definition
without finishing stroke
Term
CAPS or Uppercase
Definition
capital letters of the alphabet
Term
Lowercase
Definition
small letters as opposed to CAPS
Term
Setting Type
Definition

10/13

Type size- 10 points

Leading- 3 points

Term
Johannes Gutenburg
Definition
printed with individual pieces of type- year 1455
Term
First American typeface
Definition
Century-1894
Term
Linn Boyd Benton
Definition
created Century, the first American typeface in 1894
Term
Max Miedinger
Definition
created Helvetica
Term
Haas Grotesk
Definition
the original name for Helvetica
Term
Origins of Type
Definition

1.) Pictographs- pictures

2.) Ideographs- ideas

3.) Phoenician- symbols/speech

4.) Greek- Alpha/Beta=alphabet

5.) Roman- adopted & modified Greek letters

Term
Kerning
Definition
adjusting space between letters
Term
Leading
Definition
space between lines of type
Term
Pica
Definition

typographic unit of measurement

6 picas= 1 inch  12 points= 1 pica  72 points= 1 inch

Term
Font
Definition
assembly of all characters in typeface
Term
Typeface
Definition
one basic style of alphabet
Term
Underscore
Definition
line under word
Term
Catagories of type
Definition

Serif

Sans serif

Script

Novelty, gimmick

Term
Type Arangements
Definition

1.) Justified

2.) Flush left/ Ragged right

3.) Flush right/ Ragged Left

4.) centered

Term
Type Styles
Definition

Roman

Italic

Bold

Light

Condensed 

extended

Term
Terminal
Definition
The end (straight or curved) of any stroke that doesn't include a serif.
Term
Ascender
Definition
Any part in a lowercase letter that extends above the x-height, found for example in b, d, f, h, k, etc. 
Term
X-height
Definition
The height of the lowercase letters, disregarding ascenders or descenders, typically exemplified by the letter x.
Term
Baseline
Definition
The imaginary line upon which the letters in a font appear to rest.
Term
Descender
Definition
Any part in a lowercase letter that extends below the baseline, found for example in g, j, p, q, y, etc. Some types of descenders have specific names.
Term
Counter
Definition
The enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s is the counter.
Term
Loop
Definition
In a double-storey ‘g’, the loop is the enclosed or partially enclosed counter below the baseline that is connected to the bowl by a link. The enclosed or partially enclosed extenders on cursive ‘p’, ‘b’, ‘l’, and similiar letters are also called loops.
Term
Bracket
Definition

 

The bracket is a curved or wedge-like connection between the stem and serif of some fonts. Not all serifs are bracketed serifs.

Term
Body
Definition
Originally the physical block on which each character sat, in digital type it is the imaginary area that encompasses each character in a font. The height of the body equals the point size; its width is related the width of the character.
Term
Bowl
Definition
The curved part of the character that encloses the circular or curved parts (counter) of some letters such as ‘d’, ‘b’, ‘o’, ‘D’, and ‘B’ is the bowl.
Term
Shoulder
Definition
The curved stroke aiming downward from a stem.
Term
Bar
Definition
The enclosed horizontal stroke in characters 'A', 'H', and 'e'.
Term
Stem
Definition
the main, usually vertical stroke of a letterform
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