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a short line at end of page or paragraph |
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a short line at top of page or paragraph |
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a finishing stroke on type |
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capital letters of the alphabet |
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small letters as opposed to CAPS |
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10/13
Type size- 10 points
Leading- 3 points |
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printed with individual pieces of type- year 1455 |
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created Century, the first American typeface in 1894 |
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the original name for Helvetica |
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1.) Pictographs- pictures
2.) Ideographs- ideas
3.) Phoenician- symbols/speech
4.) Greek- Alpha/Beta=alphabet
5.) Roman- adopted & modified Greek letters |
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adjusting space between letters |
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space between lines of type |
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typographic unit of measurement
6 picas= 1 inch 12 points= 1 pica 72 points= 1 inch |
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assembly of all characters in typeface |
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one basic style of alphabet |
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Serif
Sans serif
Script
Novelty, gimmick |
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1.) Justified
2.) Flush left/ Ragged right
3.) Flush right/ Ragged Left
4.) centered |
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Roman
Italic
Bold
Light
Condensed
extended |
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The end (straight or curved) of any stroke that doesn't include a serif. |
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Any part in a lowercase letter that extends above the x-height, found for example in b, d, f, h, k, etc. |
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The height of the lowercase letters, disregarding ascenders or descenders, typically exemplified by the letter x.
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The imaginary line upon which the letters in a font appear to rest. |
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Any part in a lowercase letter that extends below the baseline, found for example in g, j, p, q, y, etc. Some types of descenders have specific names.
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The enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s is the counter. |
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In a double-storey ‘g’, the loop is the enclosed or partially enclosed counter below the baseline that is connected to the bowl by a link. The enclosed or partially enclosed extenders on cursive ‘p’, ‘b’, ‘l’, and similiar letters are also called loops. |
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The bracket is a curved or wedge-like connection between the stem and serif of some fonts. Not all serifs are bracketed serifs. |
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Originally the physical block on which each character sat, in digital type it is the imaginary area that encompasses each character in a font. The height of the body equals the point size; its width is related the width of the character. |
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The curved part of the character that encloses the circular or curved parts (counter) of some letters such as ‘d’, ‘b’, ‘o’, ‘D’, and ‘B’ is the bowl. |
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The curved stroke aiming downward from a stem. |
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The enclosed horizontal stroke in characters 'A', 'H', and 'e'. |
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the main, usually vertical stroke of a letterform |
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