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design of characters and way they are presented |
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used to catch the eye on flyers and ads |
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appears to be handwritten, used on invitations |
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size weight and style applied to a character |
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slant and weight like bold or italics |
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all characters recieve and equal amount of space regardless of size |
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different amounts of space based on size |
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vertical spacing between lines of text |
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horizontal spacing between pairs of letters |
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horizontal spacing between all characters in a large block of text |
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