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design of characters and way they are presented on a page |
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basic design of a character |
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characters dontt have attributes |
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designed to catch the eye and used on flyers and ads |
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characters appear to have been written by hand and used on invitations |
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specific size, weight style applied to a character |
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all characters receive an equal amount of space regardless of the size of the character |
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all characters receive a different amount of horizontal space |
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vertical spacing between lines of texting |
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horizontal spacing between pairs of letters |
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horizontal spacing between all the characters in a large block of text |
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