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typography
type
38
Art/Design
11th Grade
11/11/2008

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Term
Ascender
Definition
The part of a lower case letter that rises above the x-height or meanline.
Term
Descender
Definition
The part of a lower case letter that falls below the baseline.
Term
Baseline
Definition
Invisible line that type sets on.
Term
x-height
Definition
What are we referring to, distance between the baseline and the meanline;
Term
meanline
Definition
Excluding ascenders what is the invisible line lower case letter rise too?
Term
Serif
Definition
Short cross-strokes that project from the end of the main letter.
Term
Font or Typeface
Definition
A particular style or design of type.
Term
Family
Definition
All the typestyles of a particular font.
Term
Kerning
Definition
Typically adjusted in a headline or larger type, It is used to adjust the letter spacing between two letters to bring them closer or further apart.
Term
Tracking
Definition
Adjust the letter spacing between letters in a word, sentence, paragraph...enabling you to bring letters closer or further apart.
Term
Molten lead...Leading
Definition
How type was once cast? Still today adjusting the space between lines of text is still known for this.
Term
Leading
Definition
Measured from baseline to baseline of lines of text.
Term
type gauge
Definition
What tool would be used when measuring from baseline to ascender?
Term
points
Definition
What units of measure should be used to measure type?
Term
Typography
Definition
The art and science of working with type
Term
Small Caps
Definition
Capital letters that are the same size as the x-height of the typeface.
Term
UC Uppercase
Definition
Abreviation or acronym for all capital letters.
Term
LC
Definition
Abreviation or acronym for all lowercase letters.
Term
U/L
Definition
Abreviation or acronym for Upper and Lowercase letters
Term
Definition
Draw a thumbnail of FL copy
Term
Paragraph formats
Definition
FL, FR, centered, justified, Tabs or tabular charts, tables, type on a path
Term
Definition
Draw a thumbnail of type on a path
Term
Definition
Draw a thumbnail of FR copy
Term
Definition
Draw a thumbnail of justified type
Term
Definition
Draw a thumbnail of molded type
Term
area type tool or clipping mask
Definition
Using Illusrator how can molded type be shaped like a star?
Term
character
Definition
What is an Individual letter, number, punctuation mark or symbol called?
Term
glyph
Definition
What are characters that are not typically on the keyboard called?
Term
10 point is the size of the type,
12 point is the leading
Definition
What does 10/12 Times Regular mean?
Term
Command t
Definition
What is the command to show the character palette?
Term
Readabilility
Definition
What is the purpose of using leading with text in a copy block ?
Term
Helvetica regular, bold, italic, condesed, black...
Definition
Name three examples of type families.
Term
Ascender to descender
Definition
How do you measure type when measuring with a line gauge?
Term
A widow is a very short line – usually one word, or the end of a hyphenated word – at the end of a paragraph or column. A widow is considered poor typography because it leaves too much white space between paragraphs or at the bottom of a page.
Definition
What is a widow?
Term
A widow is a very short line – usually one word, or the end of a hyphenated word – at the end of a paragraph or column. A widow is considered poor typography because it leaves too much white space between paragraphs or at the bottom of a page.
Definition
What is a widow?
Term
An orphan is a single word, part of a word or very short line, except it appears at the beginning of a column or a page.
Definition
What is a orphan?
Term
Distracting pattern of white space running vertically through a body copy.
Definition
What is a river?
Term
Refers to the irregular or uneven vertical margin of a block of type.
Definition
What does ragged mean? Draw a thumbnail.
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