Term
| What does the most common type of issue spot emphasize? |
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Definition
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Term
| What are the four major issues stressed by candidates in their spots from 1952 to 1996? |
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Definition
| 1- Economic concerns 2- Taxes 3- International affairs 4- Military spending |
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Term
| What is the most frequently mentioned value in presidential spots? |
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Definition
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Term
| With regard to values that are specifically American, what seems to be most often portrayed in political spots? |
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Definition
change & progress #2: material comfort |
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Term
| What is the most common type of commercial format and what does it entail? |
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Definition
| introspective format - candidate reacts on a problem issue |
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Term
| What have been the two most popular production styles of candidates? |
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Definition
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Term
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Definition
portrays a slice of life, shows the candidate talking with people, in action |
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Term
| What are the most common problems associated with disclosure of information in political advertising? |
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Definition
disclosure of source ambigous/ unclear providing aqequte or complete info |
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Term
| What are safeguards for ads? |
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Definition
laws voluntary codes news media backlash by the people |
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