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Topic IV: Production and Cost
Microeconomics 202
58
Economics
Undergraduate 2
04/02/2013

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Term
how are costs related to inputs?
Definition
goods and services cost money to produce because economic resources from which they are produced cost money to purchase
Term
an increase in productivity (more output per unit of input) results in...
Definition
a decrease of cost per unit of output
Term
Economic Time Periods:
Definition
Immediate Run, Short Run, and Long Run
Term
Immediate Run:
Definition
-shortest time period
-all inputs are fixed
-all costs are fixed
-no production is possible
-price serves only as a rationing mechanism
Term
Short Run:
Definition
-some inputs are fixed (capitial)
-costs associated with the fixed input are fixed
-some inputs are variable (labor)
-costs associated with variable input are variable
-the firm can change output only within the constraints of the existing plant size
Term
Long Run:
Definition
-all inputs are variable
-all costs are variable
-the firm has sufficient time to adjust the size of existing plants, close down plants, or move into new markets
Term
production and cost in the immediate run
Definition
-all costs and outputs are fixed
Term
production and cost in the short run
Definition
-fixed and variable inputs and costs
-output can be varied within the constraints of the existing plant capacity
Term
Marginal Analysis
Definition
examines the effects of introducing a change to an existing condition

-ex: what is the effect on a firm's revenues of producing an additional unit of output? (will you have to hire more workers, will increasing output cause you to lose revenue, etc.)
Term
Marginal Decision Rule
Definition
a person/firm should engage in an activity if the marginal benefit of that activity exceeds its marginal costs
Term
Example of a marginal decision rule
Definition
a firm should produce an additional unit of ouput only in the revenue generated from the sale of that unit (marginal revenue) is greater than the cost of producing the unit (marginal cost)
Term
The Law of Decreasing/Diminishing Returns
Definition
principle (assumption) that dominates all short run production and cost analyses stating that as a firm uses more a variable factor of production with a given quantity of fixed factors of production, the marginal product of the variable factor eventually decreases
Term
Example of the law of decreasing returns
Definition
employing additional units of labor to haul hay from a field to a barn
Term
Marginal Product (MP)
Definition
the change in total product (Q) per additional unit of labor (L)

-MP= (change in Q)/(change in L)
Term
Average Product (AP)
Definition
Total product (Q) per unit of labor (L)

AP= Q/L
Term
As labor increases, Marginal product...
Definition
MP increases, reaches a maximum, then decreases (as implied by the law of diminishing returns)
Term
As labor increases, Average Product...
Definition
AP increases, reaches a maximum, then decreases
-MP intersects AP the maximum point on the AP curve
Term
Marginal-Average Rule
Definition
on related marginal and average values, when the marginal value is greater than the average value, it pulls the average value higher. when the marginal average is lower than average value, it pulls the average value down
(ex: the effect of additional (marginal) exams on overall class average)
Term
The Marginal and Average values are equal...
Definition
at the points where the average values are maximized or minimized
Term
When MP rises above AP...
Definition
it pulls AP higher
Term
When MP falls below AP...
Definition
it pulls AP down
Term
MP equals AP at...
Definition
the maximum point on the AP curve
Term
Total Cost (TC)
Definition
-TC assigns costs to the fixed and variable resources
TC= TFC+TVC

ex: FC=500 VC=150 per unit
TC= 500+150x
Term
Total Fixed Cost (TFC)
Definition
the cost of the firm's fixed factors of production--cost of land, capitial, entrepreneurship, etc.
-fixed costs remain constant as the firm's output level increase
ex: depreciation, property taxes, etc.
Term
Total Variable Cost (TVC)
Definition
the cost of the firm's variable cost of production (ex: labor)
-VC increases as the firm employs more labor to increase output
Term
Total Cost (TC)
Definition
The cost of all the factors of production used by a firm
-TC increases as the firm's output increases

TC=TFC+TVC
Term
Unit Costs:
Definition
reflect the firm's cost per unit of output
-has two categories: Average Cost and Marginal Cost
Term
Average Cost:
Definition
cost per unit of output
Term
Marginal Cost:
Definition
cost per additional unit of output
Term
Average Fixed Cost (AFC)
Definition
fixed cost per unit of output
-decreases as output expands

AFC= TFC/Q
Term
Average Variable Cost (AVC)
Definition
total variable cost per unit of output
-decreases, reaches a minimum, then increases as output expands

AVC= TVC/Q
Term
Average Total Cost (ATC)
Definition
total cost per unit of output
-ATC decreases, reaches a minimum, then increases as output expands

ATC= AFC+AVC
or
ATC= TC/Q
Term
Marginal Cost (MC)
Definition
the increase in total cost per additional unit of output
-decreases, reaches min., then increases as output expands
-equals AVC at the min. points on the ATC and AVC curves

MC=(change in TC)/(change in Q)
Term
extension of the MC formula
Definition
*change in TC: each production increment requires employment of an additional unit of labor
-therefore, TC=price of labor
*change in Q: increase in output due to additional units of labor
-therefore, Q=MP of Labor

MC= (price of labor)/(MP of labor)
Term
When MP is increasing, MP is...
Definition
decreasing (and vice versa)
Term
MC is minimized at the output level where MP is...
Definition
maximized

(the law of decreasing returns dictates the shape of the MC curve)
Term
when MC lies below AVC and ATC...
Definition
AVC and ATC are decreasing
Term
When MC rises above AVC and ATC...
Definition
AVC and ATC are increasing
Term
MC equals AVC and ATC at...
Definition
the minimum points on the ATC and AVC curves
Term
The Law of Decreasing Returns determines...
Definition
the character of the MC curve, and since the level of the MC curve determines the AVC and ATC curves, the law of decreasing returns determines the character of all short run cost curves
Term
Production and cost in the long run
Definition
-time period long enough for all input to be variable (so all costs are variable as well)
-firms have enough time to change plant sizes, build new plants, close down old plants, enter/leave industries, etc.
Term
The Long run is seen as...
Definition
a planning period
Term
The long run as a planning a period
Definition
-assume a firm is contemplating moving into a new line of production
-the board of directors are considering 5 alternative plant sizes
-**once a plant is actually built, the firm is then operating in the short run (so short run cost curves would apply)

-the LR production decision may be though of as a comparison of alternative short run outcomes w/associated short run ATC curves
Term
long run decision making
Definition
in the long run, the firm has the freedom to choose the plant with the lowest cost of production for a given output level
-the firm can eliminate from consideration all plants with a higher unit cost for that output level
Term
When the firm may choose between a number of possible plant sizes as an effort to minimize unit cost...
Definition
the long run average cost (LRAC) curve can be seen as an "envelope" of the short run ATC curves for all possible plant sizes
Term
Increasing the # of plant sizes
Definition
as the # of possible plant sizes moves from a relatively small finite # to a theoretically infinite #, the LRAC curve because "smoother" (more continuous)
-the LRAC curve evolves from a discontinuous (really bumpy) curve to a continuous, smooth curve
Term
Ranges of Output on the Long Run Average Cost (LRAC) curve
Definition
-Economies of Scale
-Constant Returns to Scale
-Diseconomies of Scale
Term
Economies of Scale
Definition
Output Range: 0-Q1
-LRAC decreases over the output range
-the firm becomes more efficient as they become larger
Term
Sources of Economies of Scale
Definition
-greater opportunity for employee specialization (and managerial specialization)
-greater opportunity for specialization of machinery and sophisticated mass production techniques
-elimination of redundant positions and plant capacity as existing firms merge
Term
Minimum Efficient Scale (MES)
Definition
-output level: Q1
-output level where the economies of scale end
-under competitive conditions, a firm with production capacity less than MES cannot expect to survive in the long run
Term
Constant Returns to Scale
Definition
Output Range: Q1-Q2
-LRAC remains constant
-the firm becomes neither more nor less efficient as it becomes larger
Term
Diseconomies of Scale
Definition
Output level: beyond Q2
-LRAC increases as the firm's output level expands
-the firm becomes less efficient as it becomes larger
Term
Sources of Diseconomies of Scale
Definition
-greater demands placed on managers
-communication and coordination problems
-inability to adapt to changing market conditions
Term
Relationship between MES and Typical Firm Size
Definition
the shape of an industry's LRAC curve and the location of its MES play a large role in determining the # and sizes of firms in a market
Term
What firm will dominate in an industry with MES at a low output level followed by diseconomies of scale?
Definition
small firms
Term
What firm will dominate in an industry with MES at a high output level?
Definition
large firms
Term
What firm will dominate in an industry with MES at a low output level followed by an extended output range with Constant Returns to Scale?
Definition
both small and large firms
Term
Other factors that explain firm size
Definition
-marketing expertise (ex: beer companies' commercials)
-firm goodwill, reputation for quality (ex: Johnson&Johnson, Tylenol, etc.)
-consumer convenience (ex: microsoft, windows, etc.)
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