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Topic 4
Methods and Research Strategies
19
Sociology
Undergraduate 1
02/07/2012

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Term
What are two hallmarks of experiments?
Definition
Random Assignment and Procedural Control
Term
What is the purpose of random assignment?
Definition
It controls for existing differences among people by making groups “statistically identical”.
Term
What is the purpose of procedural control?
Definition
To hold constant variables other than the independent variable, so that you can be certain the differences result from the independent variable rather than “extraneous” variables.
Term
What are two components of Internal Validity?
Definition
Researcher is getting at relationship she thinks she’s getting at.
Relationship between independent variable and the dependent variable are not affected by extraneous variables.
Term
What is External Validity?
Definition
How well conclusions generalize to other people, places, and times.
Term
What are the 2 types of External Validity?
Definition
Mundane Realism and Experimental Realism
Term
What is Mundane Realism?
Definition
Similarity between events in experiment to events that might occur in real world
Term
What is Experimental Realism?
Definition
Extent to which P thinks events in experiment are meaningful; takes them seriously (impact).
Term
What is an example of Experimental Realism?
Definition
Asch Study
Term
What are the Pros of surveys?
Definition
Address issues that are difficult to address via experiments
Can be cheap
Based on statistical sampling techniques (Representation of general population)
Term
What are the Cons of surveys?
Definition
People may not know why they hold certain attitudes / do certain things.
Dishonest accounts of “true” attitudes (E.g., race)
Attitudes may not predict behavior
Term
What did LaPierre’s study of Discrimination against Chinese Americans show?
Definition
That people can say how they will act towards a specific race, or thing, but could not act that way in real life.
Term
What did Pager's study of Hiring Discrimination show?
Definition
That people may have inherent tendencies. In this study blacks got far less callbacks and interviews than whites, even though they had identical resumes.
Term
What are they Pros of Field Research / Participant Observation?
Definition
Rich source of data and Allows researcher insider’s view
Term
What are they Cons of Field Research / Participant Observation?
Definition
Little control which makes testing causal arguments difficult
Term
What are 3 issues that come into play when discussing research ethics?
Definition
(1) Confidentiality
(2) Voluntary participation
(3) Harm & deception
Term
What needs to be taken into account when talking about Confidentiality?
Definition
Does researcher insure participants’ identity will remain confidential in research reports?
Term
What needs to be taken into account when discussing Voluntary Participation?
Definition
Are subjects’ voluntarily being observed or is their participation voluntarily?
There is also a problem for participant observation methods – “observer” role often must be kept secret.
Term
What needs to be taken into account when discussing Distress, Harm and Deception?
Definition
Harm/Distress - If the study entails distress or harm, can the participant be put in the same (or better) psychological state than the one s/he walked in with?
Deception - most instances not explicitly harmful. But some argued that it is still problematic ….
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