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The availability heuristic is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision. The availability heuristic operates on the notion that if something can be recalled, it must be important, or at least more important than alternative solutions which are not as readily recalled. |
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Create a sense of difficulty while learning material in order to increase long term retention. Performance and long term learning are not mutually exclusive. |
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We notice things that confirm our beliefs and don't notice things that don't confirm our beliefs |
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The misconception that when there's a streak, it's more likely that the next event (such as in a coin toss or roulette game) will be different when the probability actually remains the same. |
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A website that lists experiments on alternative medicine and lists results |
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