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The media of Mass Communication EXAM 3
EXAM 3 chapters 6 (167-end) 7 & 8
104
Communication
Undergraduate 2
04/08/2012

Additional Communication Flashcards

 


 

Cards

Term
Federal Radio Act
Definition
Original law in 1927 for gov regulation of U.S. broadcasting. Big Question was if this act would work for regulation of TV as well?
Term
Federal Communications Act
Definition
created to expand the scope of regulation to TV. The revision of the Federal Radio Act that occurred in 1934 in order to include TV.
Term
David Sarnoff
Definition

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Broadcast visionary who built RCA and NBC. became famous as a kid, picking up signals from the Titanic rescue drama in 1912.

Term
Phil Farnsworth
Definition
Invented the electronic technology for television.
Term
Coaxial Cables
Definition
[image]heavy duty, high capacity wire with with dual electric current conductors.
Term
Big Three
Definition
ABC, NBC, and CBS
Term
Two tier system
Definition
Original US broadcast infrastructure had two tiers, one of locally licensed stations, the other of national networks.
Term
Pat Weaver
Definition

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NBC program innovator 1950's. Created the wake up show Today and the precursor to the Tonight Show.

Term
William Paley
Definition
[image]The founder fo CBS Tv. As founder he was part of the creation of I love Lucy and the Twilight Zone.
Term
Edward R. Murrow
Definition
famous for his World War II radio reporting from Europe. He started "See it Now" He was a pioneer broadcast journalist.
Term
Roone Arledge
Definition
created monday night football. An ABC sports programming innovator in the 1960's and 1970's
Term
Rupert Murdoch
Definition
His media empires includes FOX and 20th century Fox movies. recruited Barry Diller
Term
Barry Diller
Definition
recruited by Robert Murdoch to help create profitable fox network programming. Also made some ABC hits.
Term
CATV
Definition
Early local cable television system. Short for community antenna television.
Term
Gerald Levin
Definition
[image]used orbiting satellite to relay exclusive programs to local cable systems in 1975. Then came the creation of the first cable network HBO, in 1975.
Term
multi systems operator MSO
Definition
A company that owns several local cable tv delivery units in different, usually far flung, communities. Timwarner cable, direct tv 
Term
ownership meld
Definition
when a company is subsumed into the ownership of a competing company. For example Henry's and Sprout's or cingular and AT&T 
Term
upfront
Definition
advance advertisers commitments to buy network advertising time.
Term
DirecTV
Definition
larger of the two US satellite-direct companies
Term
Dish Network
Definition
satellite direct company
Term
Video On Demand
Definition
viewer controlled access to Content anytime
Term
TiVo
Definition
Digital recording and playback device for TV
Term
Time shifitng
Definition
ability of viewer to change when they access programming.
Term
Educational television (ETV)
Definition
Stations that supplement class room lessons, also extend learning beyond school
Term
Newton Minow
Definition
[image]FCC chair who called TV a vast wasteland.
Term
Carnegie commision on Educational TV
Definition
recommended ETV be converted to the public TV concept. wanted to serve mass audiences[image]
Term
public television
Definition
[image]noncommercial TV with an emphasis on quality programs to meet public needs.
Term
Corporation for Public Broadcasting
Definition
Quai-governemnt agency that channels tax-generated funds into the US noncommercial TV and radio system.[image]
Term
Public Broadcasting Service
Definition
TV network for non commercial over air stations.
Term
walled garden
Definition
early business model for online portals with access limited mostly to proprietary content
Term
America Online AOL
Definition
once-dominant internet service provider
Term
Browser
Definition
software to navigate the internet, specifically World Wide Websites. ie safari, earthlink, firefox 
Term
Marc Andreeson
Definition
[image]designed the pioneer browser netscape
Term
Netscape
Definition
first internet browser
Term
search engine
Definition
tool to identify and rank websites by key terms. Ranks by the frequency of the word ,typed into the search engine, on each website.
Term
Sergey Brin, Larry Page
Definition
creators of google search engine. idea was tested on a stanford website before. Google is now the dominate search engine[image]
Term
Yahoo
Definition
a major search engine and internet services company. Also created by stanford grads.
Term
David Filo, Jerry lang
Definition
[image]The founders of Yahoo
Term
dot-com bust
Definition
economic collapse in internet commerce in 2000
Term
e-mail
Definition
a system for computer users to exchange messagews through a network
Term
Advanced research Projects Agency Network (ARPAnet)
Definition
history of email goes back to 1969 when this was created. The military network that preceded the internet.
Term
spam
Definition
e-mail message sent indiscriminately to large numbers of recipients.
Term
blogs
Definition
a journal like web site with continuing narrative, generally personal in nature, on a narrow subject. Short for web log
Term
user-generated content
Definition

internet messages that originate with an individual to communicate directly with a mass audience.

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Term
twitter
Definition
platform for the 140 or fewer character communications among computer and cell phone users. Ashton kutcher was the first to reach 1 million followers.
Term
tweets
Definition
messages on the twitter platform
Term
passed links
Definition
refrences to web resources shares among computer users
Term
domain name
Definition
an identification label for a web site each with a suffix like .com, .org, .gov
Term
corporation for assigned names and numbers
Definition
internet cheifs oversight agency ie created .edu for all educational websites
Term
eBay
Definition
pioneer for online auction site
Term
Pierre Omidyar
Definition
[image]creator of ebay online auction site
Term
Amazon.com
Definition
electronic commerce company that unpended traditional book retailing
Term
Jeff Bezos
Definition
[image]the creator of amazon online site. originally for selling books. Amazon went live in 1995
Term
iTunes store
Definition
online digital media for consumer downloads, originally music only.
Term
kindle
Definition
Amazon e-reader to which books and periodicals can be downloaded.
Term
targeted marketing
Definition
matching advertisers with potential customers with relative precision
Term
behavioral targeting
Definition
using personal information and patterns in activities to match advertisements with potential customers
Term
multi user dungeons MUD's
Definition
video games with multi player capabilities.
Term
advergames
Definition
video games sponsored by an advertiser to promote sales
Term
artificial life
Definition
video games that put players in control of a character with make believe situations
Term
simulation games
Definition
video games in which players interact with one another in situations they create
Term
will wright
Definition
[image]game designer known mostly for sim city and spin offs.
Term
metabrain
Definition
computeres that collect human intelligence to assess and disseminate
Term
Phillip Rosedale
Definition
[image]Creator of Second life aka Phillip Linden
Term
avatar
Definition
any second life character created by a player. the word is adapted from the hindu concept of a soul being released from earthly limitations.
Term
google print library
Definition
project to put all books in human history online.
Term
colonial period
Definition
from the founding of the colonies to the American Revolution
Term
Benjamin Harris
Definition
published Publick Occurrences in Boston in 1690. the first newspaper!
Term
Publick Occurrences
Definition
First Colonial newspaper, boston, 1960
Term
John Peter Zenger
Definition

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Defied Authorities with his New York Journal in 1773

Term
Federalist Papers
Definition
essays with the diverse views on the form the new nation should take
Term
John Adams
Definition
[image]federalist president
Term
Alien and sedation acts
Definition
discouraged criticism of government
Term
David Bowen
Definition
punished for criticizing the majority party. felt strongly about free expression was a revolutionary war veteran
Term
Thomas jefferson
Definition
anti-federalist president
Term
James Gordon Bennett
Definition
[image]Organized the first methodical news coverage . The first news room and reporting staff. owned the New York Herald
Term
Samuel Morse
Definition
invented the telegraph
Term
lightening news
Definition
delivered by telegraph
Term
inverted pyramid
Definition
news model that serves the most important information first
Term
yellow period
Definition
[image]late 1800's marked by sensationalism. the quest to sell more copies.
Term
nellie Bly
Definition
stunt reporter. went into female mental hospital and reported how the patients were being treated
Term
William Randolph Hearst
Definition
made the san Fran examiner a success hired the yellow kid cartoonist. built circulation with sensationalism
Term
frederic Remington
Definition

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news illustrator whose work included spanish american war. helped create war coverage in yellow journalism form. some say that their stories fueled the spanish american war.

Term
jazz journalism
Definition
updated yellow journalism, often in tabloid format and featuring photography.
Term
news
Definition
a report on change
Term
newswoethiness
Definition
a ranking of news that helps decide what makes it into news packages
Term
objectivity
Definition

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a concept in journalism that news should be told and gathered value free. making choices about what to tell and how to tell it.

 

TRUTH 

Term
Herbert gans
Definition
concluded that the journalists have a typical American value system. This means that their value system was mainstream. this results in ethnocentrism
Term
ethnocentrism
Definition
seeing things on the basis of personal experience and value.
Term
watchdog function
Definition
the news media serves as a monitor int the performance of government and other institutions.
Term
news hole
Definition
space for news in a newspaper after ads are inserted; time in a newscast for news after ads
Term
news flow
Definition
significance of events worth covering varies from day to day
Term
staffing
Definition
available staff resources to cover news
Term
consensible nature of news
Definition
news organization second-guessing competition in deciding coverage
Term
aggregation sites
Definition
news sites that regurgitate news complied from elsewhere or that offer pass through links to other sources
Term
distributive journalism
Definition
information included in news from widely diverse sources of unchecked veracity. a free for all, anyone can say anything
Term
gatekeepers
Definition
media people influencing messages en route. decides what most deserves to be told and how.
Term
nonstop coverage
Definition
news reporting geared to ever present deadlines at 24/7 formats.
Term
investigative reporting
Definition
enterprise reporting that revels new info often startling info, most often these stories are that that official sources would have rather not told.
Term
Carl Bernstein
Definition
[image]Washington post reporter who dug up watergate
Term
Bob woodward
Definition
worked with carl bernstein to reveal watergate
Term
muckracking
Definition
fanciful term for digging up dirt but that usually is used in a laudatory way for investigative journalism aimed at public policy reform.
Term
Ida Tarbell
Definition

[image]

muckracker remembered for her series on monopolistic corruption at standard oil

Term
soft news
Definition
[image]geared toward satisfying audiences info wants and needs.
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