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The Mass Media and the Political Agenda
Chapter 7 of Government in America: People, Politics, and Policy by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry
15
Civics
12th Grade
10/25/2012

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Term
high-tech politics
Definition
a politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology
Term
mass media
Definition
television, radio, newspapers, magazines, the Internet, and other means of popular communication
Term
media events
Definition
events purposely staged for the media that nonetheless look spontaneous
Term
press conferences
Definition
meetings of public officials with reporters
Term
investigative journalism
Definition
the use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders
Term
print media
Definition
newspapers and magazines
Term
broadcast media
Definition
television, radio, and the internet
Term
narrowcasting
Definition
media programming on cable TV or the internet that is focused on one topic and aimed at a particular audience
Term
chains
Definition
newspapers published by massive media conglomerates that account for over four-fifths of the nation's daily newspaper circulation
Term
beats
Definition
  • specific locations from which news frequently emanates. such as Congress or the White House
  • most top reporters work a particular beat, therby becoming specialists in what goes on at that location
Term
trial balloons
Definition
an intentional news leak for the purpose of assessing the political reaction
Term
sound bites
Definition
  • short video clips of approximately 10 seconds
  • typically, they are all that is shown from a politician's speech on the nightly television news
Term
talking head
Definition
  • a shot of a person's face talking directly to the camera
  • visually unappealing
  • major commercial networks rarely show a politician talking one-on-one for very long
Term
policy agenda
Definition
the issues that attract the serious attention of public officials and other people actively involved in politics at the time
Term
policy entrepreneurs
Definition
people who invest their political "capital" in an issue
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