Term
| the following is NOT a budget option in Bing Ads? |
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Definition
| Monthly - Divide budget evenly across the month |
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Term
If an advertiser does not want to monitor their campaign budget each day, which budget option helps reduce the chance that their budget is depleted before the end of the day?
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Definition
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Term
the following is NOT a possible campaign delivery status?
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Definition
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Term
| the following attributes is NOT managed at the ad group level? |
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Definition
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Term
How does Bing Ads determine the age and gender of the person performing the search?
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Definition
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Term
| the following statement(s) are true about Bing Ads daily and monthly budgets? |
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Definition
Monthly Budgets replenish on the first day of every month
Daily Budgets replenish on the next day
Budgets are consumed on a 'first click – first served' basis among the ad groups they contain. |
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Term
Budget is managed at which level in Bing Ads?
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Definition
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Term
The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. What effect does this have on the ads within that campaign?
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Definition
| They discontinue showing and will resume the first day of the next month. |
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Term
If targeting is set at Campaign level, it applies to the ad group level unless you unselect 'Use my campaign setting' and apply unique ad group level targeting. Once this is performed, ad group level targeting overrides the campaign level targeting.
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Definition
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Term
Which of the following attributes CANNOT be edited when making changes to campaigns at the campaign level in Bing Ads?
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Definition
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Term
You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
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Definition
| Target the ads by location to the delivery areas. |
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Term
What does it mean if your ad group status is set to Draft Ad Group?
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Definition
| The ad group creation was not completed successfully. |
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Term
When creating a text ad in Bing Ads, what is the ad title character maximum?
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Definition
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Term
The ad text can have up to how many characters in a text ad?
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Definition
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Term
How does Bing Ads determine the geographic location of the person performing the search?
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Definition
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Term
How do incremental bids affect the display of an ad?
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Definition
| They increase/decrease the likelihood that ads are displayed in a better position to search users who meet the targeting criteria. |
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Term
the following is NOT a possible ad group delivery status?
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Definition
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Term
In Bing Ads UI you can update your campaign targeting options by selecting your campaign and navigating to:
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Definition
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Term
| If a Bing Ads advertiser sets their daily or monthly budget too low, what might happen regardless of the budget option chosen? |
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Definition
Bing Ads advertiser campaigns status may change to Campaign Out of Budget.
Bing Ads advertisers may show the alert, Limited by Budget.
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Term
| What does it mean if your campaign status is set to Campaign out of budget? |
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Definition
| The monthly or daily campaign budget limit has been reached. |
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Term
| When you target by time of day, which time zone does Bing Ads use? |
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Definition
| The searcher’s location, based on IP lookup. |
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Term
What is the best budget option for an advertiser that doesn't anticipate changing the budget frequently, has an unlimited budget, and can accommodate all potential ad traffic?
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Definition
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Term
More than one user can be associated with a Bing Ads Account
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Definition
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Term
To sign up for an account in Bing Ads, customers are required to input their billing information.
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Definition
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Term
| What is the difference between an impression and a click? |
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Definition
| An impression is when the ad is seen by a search user. A click is when that user actually clicks on the ad and is taken to the Bing Ads advertiser's Web site. |
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Term
| With pay per click search advertising, when is a Bing Ads advertiser charged? |
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Definition
| Each time a user conducting a search on Bing or Yahoo! clicks the Bing Ads advertiser's ad |
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Term
| How is the Bing Ads Account hierarchy organized? |
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Definition
| Customer - Accounts - Campaigns - Adgroups - Ads/Keywords |
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Term
| What type of search results are listed on the Bing Search Results page? |
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Definition
| Organic and Paid Search Ads |
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Term
| In most markets, advertising campaigns created in Bing Ads deliver ads across both Bing and Yahoo! Search engines. |
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Definition
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Term
| Which address should a Bing Ads advertiser enter as their billing address? |
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Definition
| The address on file with the Bing Ads advertiser's credit card company. |
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Term
| What is the maximum number of active accounts a standard self-serve advertiser may have? |
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Definition
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Term
| When viewing the Bing Search Result page, which item is not present? |
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Definition
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Term
-
How much does it cost to sign up for an account with Bing Ads?
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Definition
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Term
| When signing up for a new Bing Ads account, what information is optional |
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Definition
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Import from Google AdWords |
| |
Create a new campaign |
| |
Add a credit card |
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Term
| what is NOT an option used by support teams to locate a Bing Ads advertiser on the Support tab? |
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Definition
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Term
| When creating a Bing Ads account, you are required to input payment information to complete the account creation process. |
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Definition
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Term
| With search advertising, which of the following statements is NOT true when an individual performing a search on Bing or Yahoo! clicks on the Bing Ads advertiser's ad? |
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Definition
| The Bing Ads advertiser is charged only if the user performing a search makes a purchase |
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Term
| Once a Bing Ads account is created what component cannot be changed or edited for that account? |
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Definition
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Term
| A search ad will always consist of the following components |
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Definition
Ad titile
Ad text
Display URL
Destiantion Url |
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Term
| New customers to Bing Ads must first have a Microsoft Account in order to create a Bing Ads Account. |
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Definition
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Term
| If a term, used as a keyword, is included in the search query it will appear in bold font in the displayed ad copy. |
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Definition
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Term
| Which of the following statements best describes the benefit of pay per click advertising vs. traditional advertising (Print/Radio/Television)? |
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Definition
Bing Ads advertisers only pay when their ad is clicked, so it's easier for them to measure their return on investment.
Pay per click advertising allows you to manage your budget better. |
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Term
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Definition
| Paid search ads that show at the top of the search. 1-4 usually 3 |
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Term
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Definition
on the sides of the search page
usually 5-6 |
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Term
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Definition
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Term
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Definition
| an officale website. Normally in the middle of the seach page |
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Term
| Why to use pay per click ads |
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Definition
Affordable
builds brand awarness
its measurable |
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Term
| What is Bings most important need? |
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Definition
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Term
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Definition
| incdicates that advertising has been temperary paused within the last 15 days due to currnt campaign budget options |
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Term
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Definition
Customer
Account
Campaign
Ad Group
Ads/Keywords |
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Term
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Definition
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Term
| When creating a Bind Ads account what cannot be changed |
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Definition
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Term
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Definition
| The max amount you will lspend per day or month, depending on your budget type |
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Term
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Definition
Daily Standard
Daily Accelerated
Monthly |
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Term
| Ad titles have how many characters? |
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Definition
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Term
| Ad text have how many characters? |
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Definition
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Term
| Long ad title end with what and continue with how many characters? |
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Definition
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Term
| Display Url max characters |
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Definition
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Term
| Destination Url max characters |
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Definition
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Term
| What is the minimum bid for applied keywords |
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Definition
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Term
| What is the defualt price for keywords |
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Definition
.30 US/Canada
.20 UK/FR/IE |
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Term
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Definition
Day
Time
Demographics
Devices |
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Term
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Definition
| impacts how ads are chosen for delivery applied with new campaigns |
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Term
| What is the benefit of PPC advertising vs traditional advertising |
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Definition
| Every click will result in a sale so bind ads advertisers get a food return on investments. |
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Term
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Definition
| Inline and campaign settings |
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Term
| what setting cant be changed in Targeting |
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Definition
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Term
the following is not considered a match type in Bing Ads?
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Definition
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Term
With broad match, Bing Ads will also display ads for synonyms, plurals, related phrases and misspellings; what is this called?
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Definition
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Term
If a Bing Ads advertiser is using the term "Addiction Center" in the keyword list and does not want to show for "Center Addiction", what match type(s) should be used?
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Definition
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Term
| On which of the following levels can negative keywords be applied |
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Definition
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Term
| Define Broad Match Modifier. |
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Definition
provides a greater reach than phrase match by allowing you to put a + in front of the keywords. By putting the + in front of keywords it requires those words to be present in the query.
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Term
Which search terms will bring up the ad associated with the phrase match keyword "Blue Tarp"?
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Definition
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Term
As a best practice, new advertisers to Bing Ads should always bid on broad, phrase, and exact match. This way, advertisers can review their keyword performance and make a more informed decision as to the best match type strategy to apply to their campaigns.
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Definition
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Term
If the advertiser wants to target their ads in such a way they remove any possibility of unproductive clicks, which match type is the best choice?
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Definition
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Term
A Bing Ads advertiser wants an ad to display for the keyword "Atlantic City Casinos" only when a search query matches the keywords in exactly the same order and without any other words present in the query. Which keyword match option is the best choice?
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Definition
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Term
Advertiser is bidding on the keyword "Instant Brownie Mix"; however, the keyword is not delivering as a result of having "brownie" listed as a phrase negative keyword. This an example of
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Definition
| A negative keyword conflict. Negative keyword will prevent certain keywords from delivering ads, if that negative keyword is a part of the bidded keyword. |
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Term
Which search terms will bring up the ad associated with the exact match keyword "Floral Print Dress"?
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Definition
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Term
An advertiser is bidding on the keyword home removals on broad match, but contacts you to ask why their advertisement is also showing for the search query apartment moving. What is the cause of this behavior?
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Definition
| The advertiser is automatically opted in to smart match when they choose broad match, to allow them to display against search queries which are semantically similar to their keywords. |
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Term
| What is a negative keyword? |
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Definition
| a word that prevents your ad from serving |
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Term
An advertiser wishes to use the keyword “Berry puff pastry” on broad match, however they only want results to be shown when the specific term “pastry” is used as part of the search query. How can this be achieved
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Definition
| Use the broad match modifier by adding a + sign to the keyword that needs to be present: Berry puff + |
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Term
| Which match type do you have to use negative keywords with? And why |
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Definition
| broad match, to reduce the unrelated keywords |
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Term
When adding new keywords, the default match type applied is broad.
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Definition
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Term
If an advertiser wants to trigger the display of their ads for keywords similar to the ones they are bidding on without having to add them to their actual keyword list, which match type should they select?
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Definition
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Term
If a Bing Ads advertiser is selling auto insurance and nothing else, what would be a good negative keyword to suggest?
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Definition
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Term
Which match type does the following describe: “Your ad is eligible to be displayed when a search query includes the word or words in your keyword in the same order as a customer's search query—even if other words are present in that query.”
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Definition
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Term
Which search terms will bring up the ad associated with the broad match keyword "Channelside Florida Aquarium"?
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Definition
|
Aquarium in Florida
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Florida Aquarium
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Discounts for Aquarium
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Term
Negative keywords applied at the ad group level override any negatives set at the campaign level.
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Definition
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Term
The text below is an example of what?
All {KeyWord:Flowers} on sale. |
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Definition
| Keyword Insertion and Default Text |
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Term
| If you have keywords that push the ad copy beyond the character limit, what option will solve this? |
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Definition
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Term
| You want the ad title to read "Auto Insurance" instead of "auto insurance." Using the Capitalization Dynamic Text Feature which of the following would you use to change the keyword in the keyword list? |
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Definition
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Term
| When applying Dynamic Text from the Edit an Ad screen in Bing Ads, which of the options below are not an available selection from the insert Dynamic Text drop down link: |
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Definition
| Default Text {param1: keyword} |
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Term
| Using keyword insertion automatically resolves exceeding character limits for ads. |
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Definition
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Term
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Definition
| A feature in Bing Ads that allows an advertiser to customize their text ads by inserting keywords from their keyword list directly into an ad when the keywords are matched to a search query. |
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Term
| Which of the below is NOT a type of Dynamic Text? |
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Definition
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Term
| Dynamic text plays a significant role in the ability to create "relevant" ads. Ad relevancy speaks to the relationship between: |
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Definition
| Keywords, Ad Copy, and Landing Page |
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Term
| An advertiser wants to organize their keywords to deliver searchers to specific landing pages when they click on the advertiser’s ad. What is the best option to accomplish this? |
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Definition
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Term
For the ad below, which type of Dynamic Text has been applied to the ad title:
{KeyWord}
Wide selection of superhero costumes for all ages and sizes. |
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Definition
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Term
| Default text can be applied to both keyword insertion and parameter insertion. |
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Definition
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Term
| Keyword Insertion can be applied to the Ad title and Ad text |
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Definition
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Term
| The intent of Keyword Insertion is to insert the keyword into the ad title and/or ad text when that keyword matches to a search query. |
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Definition
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