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the sociological study of society is based on the ____________ of social behavior. |
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"deep emotions and firm convictions." |
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sociology studies things that generate |
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*offer a way to put aside personal prejudices with logic and systematic observation *let us look at the world that lies beyond and behind our own perspectives **looking at the world using the sociological perspective **being curious and asking questions |
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social science research methods: two key requirements? |
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researchers strive for _________, being as neutral and unbiased as possible |
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-important not to impose our personal value judgements on the things being studied **to do so prevents a full understanding of the facts **it is understood that no research can be completely value-free **personal values always influence the questions we ask and the interpretations of the results. |
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"scientific" or emperical |
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sees society as seperate, objective, measurable reality --based on systematic observation and measurement of social behavior |
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sees society as ongoing interaction --focuses on the meanings people attach to their social worlds |
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sees society as categories and patterns of inequality --emphasizes the need for social change |
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-survey -interview -experiment -observation -ethnography -content analysis |
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research studies can include one or more of the following methods |
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longitudinal-following people or data through time snapshot-looking at a breif period or single event |
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