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Definition
| Language or images that intend to argue a certain position. In science the rhetorical evidence can be thought of as the data |
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Term
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Definition
| Arguable circumstance in which a scientist speaks or presents their work |
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Definition
| Targeted reader or viewer encountering a scientist's work. |
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Term
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Definition
| Tell audience the reason why you are communicating to them about the experiment. Can be thought of as what you want the audience to know. |
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Definition
| The author's credibility or authority |
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Term
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Definition
| The idea that oral language differs from written language. Speech has different conventions. Use of repetition |
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Term
| Visual Representation of Data |
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Definition
| The content that allows the author to visually convey information to the audience |
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Term
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Definition
| Choices of information that will convey the most amount of information possible to the target audience. |
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Definition
| Allows content to be displayed in a logical order |
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Term
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Definition
| The way in which language is used. Involves language choices such as jargon, syntax and tone. |
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