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Telecommunications Exam 2
N/A
36
Communication
Undergraduate 4
09/22/2011

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Term
Telecommunications Act of 1996
Definition
amended the Telecommunications Act of 1934; instead of being limited to a small number of AM and FM stations, group owners could consolidate stations; a single radio group could own as many stations as it wants
Term
Supergroup
Definition
radio companies that control a large number of stations in several different markets
Term
Lease Management Agreement (LMA) or Local Market Agreement (LMA)
Definition
arrangement whereby a company that owns one radio station can manage assets of another station without violating FCC ownership rules
Term
Target Audience
Definition
specific group a radio or TV program is trying to attract
Term
Format
Definition
the type of music or talk that a radio station chooses to program; formats are usually targeted at a specific segment of the population
Term
Metropolitan Statistical Area (MSA)
Definition
the metropolitan area (counties) encompassing the population served by a city's radio stations
Term
Fast Rotation
Definition
when songs are played again quickly on the radio
Term
Community Stations
Definition
stations that are liscensed to civic groups, nonprofit foundations, local school boards, or religious affiliations; Coverage of local issues, study at home classes in conjunction with local schools, religious services, niche music programming, local talk shows, and other home-based activities
Term
College Radio
Definition
a broad category comprising about 800 stations licensed to universities and some secondary schools; The musical mix is eclectic and “progressive” featuring program blocks of new wave, new age, reggae, metal, jazz, and other alternatives to standard formats.
Term
Public Radio Stations
Definition
also known as CPB qualified stations; These stations meet criteria established by the Corporation for Public Broadcasting (CPB), enabling them to qualify for federal funding and to receive programs for National Public Radio (NPR)
Term
Low-Power FM
Definition
These news stations have power levels from 10-100 watts and serve small listening areas.
Term
Churn
Definition
the number of people who subscribe to a satellite or cable channel and fail to renew their subscriptions
Term
Copyright Royalty Board (CRB)
Definition
replaced the Copyright Arbitration Royalty Board in 2006; the board sets royalty rates for streaming music on webcasts
Term
Regional Market Manager
Definition
This person oversees all the different managers for the different stations and ensures that local policies are consistent with those of the corporate office.
Term
Operational Manager
Definition
oversees the work of the program directors
Term
Program Director
Definition
has overall responsibility for the sounds of the stations, including music, news, and public affairs
Term
Director of Sales
Definition
oversees sales personnal
Term
Underwriting Manager
Definition
the director of sales for public radio stations
Term
Promotion and Marketing Manager
Definition
oversees the general image or branding for the different stations and will coordinate events, live remotes, contests, and other promotional activities with the different station program directors
Term
Web Master
Definition
: charged with keeping the website current, reaching out to listeners, and placing banner ads into the station websites
Term
Engineer Department
Definition
has two functions: to keep the station on the air with the best signal possible, and to implement information technology that serves the station’s needs, including its online and mobile operations
Term
Business Manager
Definition
keeps track of the station financial operations
Term
Traffic
Definition
part of the business operation of a broadcast station, the term applies to programming sales spots and informational messaging into the program schedule
Term
Affiliates
Definition
local radio or TV station that has a contractual relationship with a network
Term
Low-Power TV (LPTV)
Definition
TV stations that operate with reduced coverage and have coverage area only 12-15 miles in diameter
Term
Tiering
Definition
process of selling cable subscribers increasing levels of service
Term
Homes Passed (HP)
Definition
number of homes that have the ability to receive cable TV; homes passed by the cable
Term
Basic Penetration
Definition
the number of homes subscribing to some level of cable service
Term
Pay Households
Definition
cable homes who subscribe to one or more pay services such as HBO or Showtime
Term
Pay-Per-View (PPV)
Definition
system in which cable subscribers pay a one-time fee for special programming such as movies and sporting events
Term
Addressable Converters
Definition
device that allows pay-per-view cable subscribers to receive their programs
Term
Multiple System Operators (MSOs)
Definition
company that owns and operates more than one cable system
Term
Continuity
Definition
selection of the sales department that ensures the daily schedules of broadcast stations have no dead air or interruptions between commercial messages
Term
Make-Good
Definition
additional commercial time given to a sponsor when a scheduled ad does not run correctly
Term
Marketing Managers
Definition
in cable operations, the person in charge of promotions
Term
Local Origination (LO) Producer
Definition
program produced by a local TV station or cable system
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