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| Urge everyone to get on the bandwagon, join the crowd, don't miss out, most people agree with us - you should too |
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| Select only facts which prove your point, ignore others, don't acknowledge the other side |
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| Present probable consequences of a policy based on facts, logic or comparisons with similar events/actions elsewhere |
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| Predict bad things will happen (the worse the better) to prove your point |
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| Use vague but well known ideas that everyone can support: peace, freedom, democracy |
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| Quote someone incorrectly or quote only part of what was said to create a misleading impression (out of context, w/o explanation) |
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| Give someone a label that people fear or dislike such as: radical, liberal, rightwing, warlike, ignorant, un-American - appeal to prejudice |
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| Quote actual voting records/speeches/actions or candidates, present expert opinions, documented facts |
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| Oversimplify an issue with a label: all American favor, every Californian knows, national security issue |
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| Have a well known person support an issue - they don't have to know everything about it |
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| Use names/symbols with positive images to support an issue: u.s. Flag, eagle, cowboy |
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| Relate to common people: working mans friend, I feel your pain |
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