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A set of assumptions about how an organization will perform by creating value for all the players on which it depends, not just the customers |
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Can by assured through Patents, Copyrights, Trademarks, and Trade Secrets |
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meet needs in the future - broken down into projects |
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Three criteria for choosing projects |
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Financial Model (will we make $?), Political success (can these people accomplish this?), Qualitative factors (is this too risky?) |
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When average variable cost may increase with more production, but fixed cost per unit decreases (average cost declines with size of the production run) |
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When average cost of making two products together is less than the average cost of making them seperately |
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When average cost declines with cumulative production |
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A pattern in a stream of decisions |
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If strategies are coherent |
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-drive cost down -differentiate products |
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Good strategy is consistent inside: |
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Resources and capabilities |
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Good strategy is consistent outside: |
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Customers, industry, and environment |
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If anyone can do that strategy |
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There is no money in it - develop sustainable competitive advantage |
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Five categories of adopters |
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Innovators, Early adopters, Early Majority, Late majority, and Laggards |
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How to tip the technology boat into adoption |
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-well-defined value proposition -define product and competition -provide SOLUTION, not story -evidence of success and legitimacy |
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decision by one person affects the costs or benefits to another person |
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value of service itself is dependent on number of users |
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value of service is dependent on the supply of complementary products produced by the vendors |
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a set of users that can pay for the service |
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benefits accrue only to users of ALL systems |
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new product or set of features synthesized from individual technological innovations |
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Once dominant design is established |
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focus shifts to process improvement, only incremental change to design |
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-learning curve -patents -switching costs -barriers to entry -better access to inputs -location preference -mindspace |
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First mover disadvantages |
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-High cost (r&D) -Free rider effects -Less certainty in market |
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Different levels of knowledge |
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Lead to different solutions to issues (ranging from vertical integration to outsourcing) |
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spelled out in writing, words, coded in drawings, other products |
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spelled out in writing, words, coded in drawings, other products |
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Tacit knowledge businesses |
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-empowers individuals -highly responsive -Workers possess knowledge and are at risk to leave -managers "in the dark" |
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Tacit knowledge businesses |
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-empowers individuals -highly responsive -Workers possess knowledge and are at risk to leave -managers "in the dark" |
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Explicit knowledge business |
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-No surprise products/services -Low cost -Higher volume |
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pattern of solutions that is rooted in a particular theory or approach (determined by market) |
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pattern of solutions that is rooted in a particular theory or approach (determined by market) |
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pattern of normal problem solving within a paradigm (determined by science) |
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-Support risk taking/change -Tolerance of mistakes -Teamwork -Commitment from the top |
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Strategy for organizing complex problems and processes efficiently - composed of independently designed modules that function as an integrated whole |
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-requires standardization -permits outsourcing -requires scope of knowledge and skill -encourages competition/innovation |
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what makes up the system and the nature of their functions |
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what makes up the system and the nature of their functions |
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how modules interact and connect with others |
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measures for testing performance |
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Risk that: -it can't be solved - period -solution doesn't meet specs -firm doesn't have capability |
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Risk that: -new specs don't differentiate -system isn't in place -market doesn't accept product |
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Risk that: -new specs don't differentiate -system isn't in place -market doesn't accept product |
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System where projects are broken into phases in which they are evaluated at the end of each stage in order to continue |
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System where projects are broken into phases in which they are evaluated at the end of each stage in order to continue |
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linking customer needs to tech functions |
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linking customer needs to tech functions |
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