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SWG 519 FINAL (CHAPTER 9)
Chapter 9 Flashcards
10
Other
Graduate
07/31/2010

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Term
*Which data collection method yields a good return rate (p. 226)?
Definition
Research shows that all can have a good reply rate
Term
*In doing a mail survey, which is a standard for the presentation of items or questions (p. 227)?
Definition
Closed-ended questions that are simple and require no explanation.
Term
*A nonresponse error occurs when subjects (pp. 231-232)
Definition
c.Do not respond and share a commonality among themselves that is different from subjects who do respond.
Term
*By nonresponse units, we are referring to subjects who (p. 234)
Definition
Do not exist.
Term
*The principle of reciprocity implies that we (p. 236)
Definition
Should try to repay in some form what another person has provided to us.
Term
*The principle of social proof implies that we (pp. 237-238)
Definition
c.Determine what is correct by finding out what others think is correct.
Term
*People prefer to comply with the requests of individuals who (p. 238)
Definition
Are known and liked.
Term
*People assign more value to an opportunity when it is considered (p. 240)
Definition
Rare.
Term
*The two key objectives of any recruitment strategy are (p. 240)
Definition
c.To remove any obstacles to participation and increase motivation.
Term
*Which is part of the systems framework for tailoring a recruitment strategy (p. 240)?
Definition
d.All of the above (a.Goal clarity; b.Use of contract; c.Meeting place)
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