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Survey Research
Psychology
219
Psychology
Graduate
07/30/2012

Additional Psychology Flashcards

 


 

Cards

Term
Afrocentric feminist epistemology
Definition
Particia Hill Collins introduce this idea which takes the premise of standpoint epistemology and begins with the unique standpoint of black women.
Term
After all the labor intensive work of conducting qualitative research, it is the final write up that comes to...
Definition
representthe study.
Term

All of the following are limits to confidentiality, except:

 

a. Elder abuse

b. Child abuse

c. Physically abusing your 30 year old brother

d. Thread of harm to self or others

Definition
c. Physically abusing your 30 year old brother
Term
Analysis
Definition
How did you arrive at your specific findings? Are specific analysis strategies talked about? Have you done what you said you would do? Are data analysis approaches compatible with your research question?
Term
Analytical categories
Definition
Analytical categories are developed to classify the more focused analytical codes. They take into account the meaning of concepts from the respondent's perspective.
Term
Analytical codes
Definition
Analytical codes, developed from literal codes, are not tied as tightly to the text itself but being to rely on the researcher's insights for drawing out interpretation.
Term
Analytical dimensions
Definition
As more and more interviews are analyzed you may come up with several analytical dimensions, which can be viewed as subcodes of analytical categories
Term
Arts based research practices
Definition
A set of methodological tools that adapt the tenents of the creative arts and are used by qualitative researchers during all phasesof social research including data collection, analysis, interpretation, and representation.
Term
As electronic focus groups practices develop, what is important to pay attention to?
Definition
it is important to pay attention to the ethical issues that develop
Term
As we try to effectively communicate our research findings, we must keep...
Definition
our intended audience at the forefront
Term
By interrogating texts from a variety of epistemological and theoretical positions, we can continue to ask...
Definition
new research questions and offer new insights about social reality
Term
Co-creation of meaning
Definition
This occurs when the researcher and research participant create meaning or knowledge collaboratively. The interview is often seen as a site for the co-creation of meaning. The researchers' job is to listen intently to what the researched has to say and be prepared to drop their agenda in response to what takes place during the interview.
Term
Coding
Definition
Coding generally consists of identifying "chunks" or "segments" in your textual data and giving each of these a label (code). Coding is theanalytical strategy that many qualitative researchers employ to help them locate key themes, patterns, ideas,and concepts that may exist within their data.
Term
Comparitive dimension
Definition
A major appeal of segmentation is that it produces another level of knowledge by comparing groups that are similar in every way except the areas of differencethat are relevant.
Term
Concept mapping
Definition
A strategy that combines stimulus materials and projective techniques. Through an analytic process, participants arrangeconcepts into a physical map.
Term
Conclusion
Definition
Does your conclusion reflect your research findings? Have you overstated what you have foune (i.e gone beyond your research findings)?
Term
Consistent use of wording is one of the most important aspects of interviewing. Yes or no.
Definition
Yes
Term
Content analysis
Definition
Systematically
Term
Creating writing goals for your entire research project would be one way to ensure you do not...
Definition
wait to write up your research in a short span of time.
Term
Critical approaches
Definition
Critical approaches suggest we live in a power-rich context. These approaches seek to reflexively step outside of the dominant ideology (insofar as possible) to createa space for resistie, counter hegmonic knowledge production that destabilizes oppressive materials and symbolic relations of dominanc.
Term
Data collection:
Definition
Do the data fit the research question?
Term
Denaturalization
Definition
The process of understanding normative ideas and customs by challenging taken for granted assumptions that, like water to a fish, are difficult to discern
Term
Descriptive codes
Definition
Descriptive codes within data are discovered during the analysis process and eventualy can be used to generate a set ofkey concepts (catagories) which are much more analytical
Term
Dramaturgy
Definition
Dramaturgy uses the metaphor of theater to understand social life
Term
During the writing and representation phase of research, we allow a story to...
Definition
emerge from our research
Term
Ethnomethodology
Definition
Ethnomethodology focuses on the process whereby individuals understand and give a sense of order to the world in which they live. Ehtnomethodologists are particularly interested in how meaning is negotiated in a social context through the process of interaction with others.  
Term
Exploratory Data
Definition
This is preliminary data thatis used during the research design phase
Term
Feminist Perspectives
Definition
Feminist perspectives developed as a way to address the concerns and life experiences of women and girls, how, because of widespread andorcentric (sexist) bias, had long been excluded from knowledge construction, both as researchers and as research subjects.
Term
Focus group interviewing allows...
Definition
the qualitative researcher to unearth individual narratives and a group narrative that is larger than the sum of its parts
Term
Focus groups are...
Definition
valuable and time efficient method for gathering qualitative interview data from muliple participants at one time.
Term
Focused Topic
Definition
A particular contained topic the researcher is studying
Term
Focused coding
Definition
A focused coding procedure allows for the building and clarifying of concepts. in focused coding, a researcherexamines all the data in a category, compares each piece of data with every other piece and finaly builds a clear working definition of each concept which is then named.
Term
Good writing takes...
Definition
practice and planning of your time
Term
Grounded Theory
Definition
This is a form of analysis that starts from an engagement with data and ends with are theory that is generatedfrom or "grounded" in the data
Term
Grounded theory approach
Definition
Allows themes to emerge directly from the data, in this case the subjects, drawing directly on their ideas, language, and ways of understanding their own behaviors and attitudes.
Term
Group level of analysis
Definition
The analysis is focused on the "group narrative" that emerges, which is larger than the sum of its parts
Term
Hermeneutic tradition/interpretive approaches
Definition
The interpretive approach is based on the interpretation of interactions and the social meaning that people assign to their interactions. This perspective asserts that is created during interaction and people's interpretations of interactions. The implication is that different social actors may in fact understand social reality differently, producing different meanings and analyses.
Term
Heterogeneous
Definition
A group consistingof dissimilar participants
Term
Homogeneous
Definition
A group consisting of similar participants
Term
Implementing change is the responsiblity of:
Definition
top management
Term
In adjusting the scores on the negatively worded item on a a 7 point scale, a score of 2 is converted to:
Definition
6
Term
In depth interview
Definition
A qualitative interview where the researcher asskes knowledge from the respondent's point of view. The interview questions are usually open-ended. The degree of structure to the interview depends on the extent to which interviewers have a specific agenda, that is, a set of questions they want to be sure are answered. A less structured interview does not contain a specific interview protocol but rather the object of the interview is to listen to what the respondent feels is important to talk about; the interviewer comes prepared with some ice-breaking or intitial questions to get the process moving around the general topic of the interview.
Term
In qualitative research the group studied is...
Definition
smaller and not randomly sampled
Term
In the context of the focus group interviews
Definition
the researcher serves as moderator and determines the degree of control and structure the interview will have
Term
In-depth interview is a wonderful method of getting at...
Definition
individuals' lived experiences and perspectives
Term
Individual level of analysis
Definition
The analytical focus is on what each individual group member has said
Term
Insider Status
Definition
this is developed from an attribute, characteristic, or experience the researcher has in common with his or her research participants. One strategy researchers have used to overcome the impact of difference in the interview process is to match some of their important status characteristics so that they can take advantage of their insider status to maximize their chances of gaining permission to interiew and obtaining cooperation and rapport within the interview situation.
Term
Interactive research
Definition
When the researcher impacts social reality by being present (e.g. by taking pictures) and thus the data are produced directly from the vantage point  of the researcher
Term
Interpretation
Definition
Can readers get a sense of the meaning of your data from your written findings? Are your research findings placed in the context of the literature on the topic? Does the evidence fit your data? Are the data congruent with your research question?
Term
Intersectionality theory
Definition
Intersectionality theory examines the interlocking nature of race, class, gender, sexuality, and nationality.
Term
Interview guide
Definition
A list of specific topics and/or questions constructed prior to the interview to be used at the discretion of the researcher
Term
It is hard to come up with a fully formed and well edited paper at the...
Definition
last minute
Term
It is important to set aside time each day to...
Definition
write
Term
It might even be a good idea to buddy up with a writing partner, someone you meet with on a regular basis to provide...
Definition
each other mutual support and feedback on your writing projects and goals
Term
Knowledge producing conversation
Definition
The qualitative interview is a special kind of knowledge producing conversation that occurs between two parties. The relationship between the interviewer and respondent is critical to the process of constructing meaning.
Term
Lines of inquiry
Definition
The particular major set of themes you wan to pursue in your in-depth interview. You would then construct a series of questions that explore these particular themesin your interview session.
Term
Literal codes
Definition
Literal codes are codes consisting of words that appear within the text itself. They areusually descriptive codes.
Term
Many factors influence how a conversation will go, and as we saw, difference cannot be ignored but should be....
Definition
incorporated into the research design and data gathering process from start to finish
Term
Markers
Definition
Markers are important pieces of information that respondents may offer as they talk about something else. It is importantto remember and return to markers as appropriate
Term
Memo writing
Definition
Used by researcher engaged in the sprial model of researchdesign as a way of interpreting and reflecting on the data as they go.
Term
Memo-ing
Definition
Memo-ing or memo writing is the writing of documents that track any ideas the researcher comes up with when reading notes, interviews, and other data. Memo-ing should be done at all points in the analysis process.
Term
Method
Definition
Is the method compatible with the purpose (research question)? How thoroughly and well are you data collection stategies described?
Term
Moderator
Definition
The researcher must take on the role of the moderator in the focus group; she or he greatly influences the flow of the conversation and thus the group dynamic and manner of the group narrative. The main concerns of the moderator are structure and control.
Term
Name everything in the evaluation checklist
Definition

Overall research question

Data collection

Method

Sample

Analysis

Interpretation

Validity

Conclusion

Term
One of the advantages of administering the survey to a sample of the population is that those not surveyed feel relieved that they do not have to spend time filling out another survey. True or false?
Definition
False
Term
Open-ended approach
Definition
Under this frame, the moderator imposes less structure on the interview situation
Term
Open-ended interview
Definition
In this type of interview, the researcher has a particular topic for the study, but he or she allows the conversation to go whereever the research participant takes it, and each interview becomes highly individual. This is also referred to as a low-structure interviews
Term
Outsider status
Definition
This refers to major differences between researchersand their research participants, such as a difference in race, gender, social class, sexual orientation, educational level, and so on. The standard thinking on differencein the interview situation suggests that if the interviewerr is an outsider, this might make it more difficult to gain access and to understand the situation of "the other".
Term
Overly focusing on the debate of "qualitative versus quantitative" frames...
Definition
the methods in opposition
Term
Phenomenology
Definition
Seeks to understand experience, arguing that there is not "one reality" to how events are experienced.
Term
Post positivism
Definition

—Goal is theory-testing: Confirm or refute theory by examining relationships among social factors

Term
Post-structuralism
Definition
Post structuarlism is an engaged theoretical approach that advocates breaking down unities, decentering, and subversive practice.
Term
Postmodernism
Definition
Postmodern theories focus on the prominence of dominant ideology andthe discourses of power that normalize this ideology to maintain a dominant world order - locally, nationally, and globally
Term
Power dynamics
Definition
There are important power dynamics within the interviewer/interviewee relationship that can affect the interpretation of research results. In chp 5 (In depth interview), we noted that certain social attributes between researcher and researched can impact issues of power and authority in the research process.
Term
Probes
Definition
The researcher's way of encouraging a respondent to continue with what he or she is talking about, to go further or to explain a particular point in the interview. The researcher uses neutral language such as "Can you tell me more about that?"You might also ask a respondent to repeat somethingthat you did not understand. Sometimes, a probe is simply a sign of understanding an support or a general show of interest that the researcher puts forward to the interviewee. This can take the form of a verbal reponse like "Oh, I see," or a gesture such as nodding your head.  
Term
Protecting confidentialityis more important than finding out who smoke pot on the job. True or false.
Definition
True
Term
Providing constructive feedback to others on their writing projects also helps...
Definition
you to become a better researcher and writer
Term
Purpose of qualitative research
Definition
to understand and interpret social interactions
Term
Qualitative Research
Definition
Involves analysis of data such as words (i.e. from interviews), pictures (i.e. video), or objects (i.e. an object)
Term
Qualitative data analysis and interpretation proceed as an
Definition
interative (back and forth) process, keeping in mind the metaphor we suggested of putting together the pieces of a puzzle
Term
Qualitative interviews require the building of...
Definition
rapport and reciprocity in the interview situation
Term
Qualitative researchers approach their research through...
Definition
many different methodological lenses.
Term
Qualitative researchers would say all research ultimatly has a...
Definition
qualitative grounding
Term
Qualitative: Recommended during earlier phases of...
Definition
research projects
Term
Qualitative: data is in form of
Definition
words, pictures, or objects
Term
Qualitative: data is more
Definition
"rich", time consuming and less able to be generalized
Term
Qualitative: researcher is the
Definition
data gathering instrument
Term
Qualitative: researcher tends to become
Definition
subjectively immersed in the subject matter
Term
Qualitative: researchers may only know
Definition
roughly in advance what he or she is looking for
Term
Qualitative: subjective, individuals interpretation of events is
Definition
important ie uses participant observation, in-depth interviews etc
Term
Qualitative: the design emerges as
Definition
the study unfolds
Term
Qualitative:The aim is a
Definition
complete, detailed description
Term
Qualitative:all research ultimatly has
Definition
a qualitative grounding
Term
Quantitative research
Definition
involves analysis of numerical data
Term
Quantitative: All aspects of the study
Definition
are carefully designed before data is collected
Term
Quantitative: Objective seeks
Definition
precise measurement and analysis of target concepts such surveys and questionnaires
Term
Quantitative: Recommended during latter phases
Definition
of research projects
Term
Quantitative: Reseacher uses tools, such as questionnaires or equipment
Definition
to collect numerical data
Term
Quantitative: Researcher knows clearly in advance
Definition
what he/she is looking for
Term
Quantitative: Researcher tends to remain
Definition
objectively seperated from the subject matter
Term
Quantitative: data is in the form of
Definition
numbers and statistics
Term
Quantitative: data is more efficient, able to test hypothesism but may miss
Definition
contextual detail
Term
Quantitative: the aim is to
Definition
classify features, count them, and construct statistical in an attempt to explain what is observed
Term
Quantitative: there's no such thing as
Definition
Qualitative data, everythingis either 1 or 0
Term
Rapport
Definition
Researchers create a supportive interview environment where respondents feel safe and comfortable. Achieving rapport is enhanced if the researcher takes on the role of active listener and expresses a genuine interest i what the respondent is saying, without pushing his or her own agenda.
Term
Realist Tale
Definition
A traditional writing format that often takes the form of a scholarly publication for a journal, a research paper or report, or a book length monograph
Term
Reflexivity
Definition
Is the process through which researchers recognize, examine, and understand how their own social background and assumptions can intervene in that research process. It is also a recognition of the importance of the role played by situational dynamics between the researcher and researched, which can impact the creation of knowledge. Researchers can use the process of reflexivity as a tool to assist them with studying across difference.
Term
Researchers with political or activist commitments such as feminism can combine a feminist grounding with...
Definition
any ofthe other approaches review to most effectively address their research problem.
Term
Sample
Definition
How did you choose respondents? Are these respondents a valid choice for your research?
Term
Segmentation
Definition
A design feature that maximizes the benefits of homogeneity while allowing for comparison among populations; this occurs when each group consists of similar members, but the different groups within the study as a whole are differentfrom each other. Segmentation is a way of stratifying groups based on the particular traits where you want to examine difference (such as race and gender)
Term
Semistructured interviews
Definition
Semistructured interviews contain specific research questions, employed by the researcher to guid the interview, but the use of these questions in any given interview is often at the discretion of the researche, who may or may not decide to ask these questions in every interview. There is commitment to openness in following the respondents lead in the interview situation.
Term
Some researchers tend to favor particular approaches due to their...
Definition
worldview and political commitments
Term
Spiral model
Definition
A method of research design that allows the investigator to, metaphorically, dive inandout of the data as she or he proceeds. In this model, a researcher generates new understanding, with varied levels of specificity, during each phase of the project and uses this information to double back and gain more information
Term
Standardization
Definition
Every research participantanswers the same set of questions so the conversation will not stray off topic
Term
Standardization approach
Definition
Standardization refers to "the extent to which the identical questions and procedures are used in every group" and allows researchers to make valid compairisons between all of the groups in the study 
Term

Statistical significance is affected by all of the following, except:

 

a. strength of the observed effect

b. sample size

c. sampling method used

d. the amount of variance obtained in the measures

Definition
a. strength of the observed effect
Term
Step 1: what are the two things you need to do when obtaining commitment form senior management and employees?
Definition

1. Gain the support, participation and commitment from organizational members

2. Determine which constituents should be involved in goal-setting and design stages:

  • start with senior management
  • involve human resources or orgniazationdeveloment functions
  • involve high potentials and well-respected employees
  • set up task forces
Term
Step 1: what two things can be done to decide what types of information should be collected?
Definition

1. Include content areas such as leadership perceptions, culture, performance

2. Identify background information such as age, gender, tenure, etc.

Term
Step 1: what two things can you do to identify and overcome negative energy and apathy?
Definition

1. Gather information about survey perceptions

  • conduct focus groups to identify problem areas
  • speak with employees about past survey experiences

2. Communicate plans to deal with issues before surveying

Term
Step 1: what two things much be done to set clear strategic objectives regarding the purpose and uses of the survey?
Definition

1. Determine the purpose and objectives of the survey before you begin - why the survey isbeingconducted and what will be achieved

2. Draw a road-map, or a guide to show you how to get where you want to go.

3. Identify a marger at the end that tells you  when you have reached your goals

 

Term
Step 2: What are three things that can be done when using a survey design team to build a better survey?
Definition
  • Convene or assemble a survey design team
  • Involve strategically placed, highly visible and credible members of management
  • Involve technical and conceptual experts
Term
Step 2: When drafting the initial survey document based on your agreed key issues, what things must you consider?
Definition

Survey length

Number of items per content area

Number of responseoptions

Unipolar versus bipolar response options

The key issues

Parsimony

Aovid double-barrelling

Clarity of wording

Avoid leading and biased questions

Ensure item-scale agreement

Term
Step 2: what are the 5 steps to building a better survey?
Definition

1. Gather preliminary informaiton about important issues

2. Identify key issues by summarizing and integrating all sourcesof information.

3. Discuss your findings with those who gave you input

4. Draft the initial survey document based on your agreed key issues.

5. Pre-test the survey with your representative group and other organizational members

Term
Step 3: What are the 4 things on the checklist for step 3?
Definition

1. Remember the CPR model of organizational communication

2. Communicate with employees beforehand

3. Consider the following guidelines for effective communication.

4. Consider the impact of informal systems

Term
Step 3: What are the guidelines for communication?
Definition
    • ·     Provide an adequate amount of advanced notice regarding the survey

      ·     Give as much information as possible without overloading people with excessive detail

      ·     Convey the key messages involved clearly and effectively

      ·     Use multiple methods and processes to reinforce the same messages

      ·     Convey honesty and openness in approach

      ·     Highlight sponsorship and roles among key organizational members

      ·     Involve the highest and most credible level of formal support available

      ·     Make a commitment to action as a result of the survey and when it can be expected

 

 

Term
Step 3: what is the CPR model of organizational communication?
Definition

Determine what will be communicated (content)

Determine how it will be communidated (processes)

Determine who will do the communicating (roles)

Term
Step 3:what 3 things can you do to communicate with employee beforehand?
Definition
  • Generate clear, well-defined, achievable and measurable objectives well in advance of the survey
  • Consider the positives and negatives associated with different modes of communication
  • Follow up with the adminstration of hte survey instruments itself

 

Term
Step 4: Consider the impace of method on ...
Definition
response rate
Term
Step 4: What are the key considerations in deciding whom to survey?
Definition

·     Cost and the complexity of the administration process

·     Samples are easier, cheaper and useful between larger census administrations

·     A census is better for larger communication, organization development, and change initiatives

 

 

Term

Step 4: What are the steps to determining a project plan?

 

Definition
  • When will the survey be launched and when will it be closed?
  • The method by which the survey instrument is to be completed.
  • The respondents to whom the instruments are being distributed
  • The means by which the instruments are going to be distributed
  • The length of time respondents will have to complete and return the instrument
  • The timing and types of additional information regarding the survey.
Term
Step 4: What the key timing factors to consider?
Definition

What will be the impact on other organizational initiatives?

Are people already 'surveyed-out'?

How will a survey be received - i.e. positively or negatively?

Term
Step 4: what is the goal with regard to considering the implications of timing?
Definition
Remember that the goal here is to obtain the best quantity and quality of responses with a clear set of objectives.
Term
Step 5: what two things do you need to think of when determining the role of statistics?
Definition
  • Use those in which you are skilled and use an expert for those in which you are not
  • Carefully consider using tests of significance

 

Term
Step 6: A complete survey report should contain each of the following elements:
Definition

cover page

exeutive summary

introduction to the study

review of preliminary research

method of research

detailed survey results

conclusions and recommendations

appendix

Term
Step 6: At a minimum the following should be considered in any roll out plan:
Definition

Who is the target group who will receive the survey results?

What is the time frame from the close of adminstration to processing?

What are the objectives and issues involved in rolling out survey results?

Term
Step 6: Balance expectations and reality
Definition

Always remember that any data collection process has the potential to raise anxiety and fear on the part of respondents, end users and even the survey sponsor

Maintain your integrity in the delivery process regarding the reality and validity of the interpretation of the data obtained, and adherence to the origional contract concerning the confideitality of responses

Protext the confidentiality of the individual responses obtained regardless of the pressures by the client or other powerful groups interested in exploiting the survey results.

Term
Step 6: Data preparation
Definition
check for missing, incomplete or partially completed responses; duplicate responses for same individual; problematic and/or intentional response patterns; incorrect use of scales;negatively worded items; inconsistencies in responses to similar items; damaged forms; compute malfunctions
Term
Step 6: What are the six stages for anlaysis and interpretation?
Definition

Data entry

Data preparation

Item level analysis

Conceptual level analysis

Comparative analysis

Content analysis of write in comments

 

Term
Step 6: What does it mean to determine the roll out process?
Definition
This means deciding on the method and sequence by which the results are to be presented to all those involved. Usually rolling out results includes some kind of cascading process.
Term
Step 6: appendix
Definition

Cover letters

the survey instruments itself

list of contributors

 

Term
Step 6: cover page
Definition

name of survey

date of survey

creator of survey

Term
Step 6: data entry
Definition
formally enter results into some sort of database
Term
Step 6: detailed survey results
Definition
exact findings of survey usually by item or summary dimension
Term
Step 6: executive summary
Definition
brief narrative of findings in summary form
Term
Step 6: method of research
Definition
how the survey was designed and how the results were collected
Term
Step 6:n conclusions and recommendations
Definition
recommendd actions based on findings
Term
Step5: prepare the following in advance (an analysis and interpretation are usually alloted the shortest amount of time of all seven steps
Definition

Make sure the data entry system is fully operational and has been tested

Installl and test all data analysis software

Write and test initial analysis code using sample data

Obtain results from previous surveys for bench-marking purposes

Manage the clients expectations and anxiety regarding issues with the data collected

Prepare a comprehensive and thoughtful data analysis plan

Develop a framework or outline of the final survey report

Term
Structured Interview
Definition
A structured interview means the researcherasks each participant the same series of questions. If the participant strays too much from the topic at hand or says some interesting things that aren't directly relevant to the study, the interviewer guides the conversation back to the interview questions.
Term
Symbolic interactionism
Definition
Examines the interaction between individuals andsmall groups; between individuals and objects; and between individuals and small groups, on the one hand, and objects on the other. This approach sugests this interaction process is an interpretive and meaning-making endeavor where shared symbols are used to communicate meaning.
Term
Taking time to reflect on what you have written often requires...
Definition
that you set aside your work to allow a fresh perspective on your work to take hold
Term

The cover letter to a survey should include the following:

a. Importance of the research

b. Promise of privacy

c. Expectations from the respondents

d. all of the above

e. Only a and b

Definition
d. All of the above
Term
The following statistical analysis can be used to identify the relationship between job satisfaction and performance
Definition
Correlation
Term
The following statistical analysis would be used to identify mean differences between three ethnic groups regarding their job satisfaction.
Definition
ANOVA
Term
The group effect
Definition
The dynamic produced within the group, which impacts individuals and their responses
Term
The longer the time between the survey administration and the feedback, the more interested management becomes of the results. True or false.
Definition
false
Term
The personality/thinking style of the researcher and/or the culture of the organization is under-recognized as a
Definition
key factor in preferred choice of methods
Term
The primary advantage of working with nonliving data is
Definition
that it allow us to go beyond the subjective perceptions of individuals, which, while very important, are not the only point of the departure for knowledge building
Term
The strengths and weaknessesof qualitative and quantitative research are  a...
Definition
perennial, hot debate, especially in the social sciences, The issues invoke classic paradigm war
Term
The type of data collected in qualitative research is
Definition
words, images or objects
Term
The type of variables in qualitative research
Definition
Study of the whole, not variables
Term
There is an increase in the use of focus groups in...
Definition
international and cross cultural research
Term
Too much information causes fear and suspicion, too little, confusion. True or False?
Definition
false
Term
Translation
Definition
Thisis the process through which large amounts of textual data are reduced into codes. In the case of visual or audiovisual analysis, translation refers to the process of putting data in one medium (visual or moving images) into words, as if translatingthe data from one language into another.
Term
Triangulation
Definition
The use of three research methods
Term
Validity (issues of crediblity and trustworthiness)
Definition
Why should the reader buy into the validity of the analysis and interpretation? What are some criteria for assessing the validity of your research study? Do participants recognize their own experiences in your analysis and interpretation of the data? Why or why not? Do you provide an audit trail of your work - the analytical steps you provide as evidence of credibility? The more transparent you are about these issues, the higher the probability that your reader will find your findings trustworthy and credible.  
Term
We advocate keeping an open mind in each project and adopting a...
Definition
problem centric style of research where different theoretical lenses are used for their utility in specific projects.
Term
What 4 things are the checklist for step 4?
Definition
    1. Consider the implications of timing
    2. Determine a project plan
    3. Decide whom to survey - sample verus census
    4. Determine methods of adminstration and data collection
Term
What are the 3 checklist items on step 6?
Definition

Determine the roll out process

Prepare the survey report

Balance expectations and reality

Term
What are the disadvantages of close ended questions
Definition

- The information obtained is limited

- too B/W, what if inbetween

- Question might not capture issue going on

Term
What are the three major approaches in qualitative research?
Definition

Post postivism

Interpretive approaches

Critical approaches

Term
What are three advantages of close ended questions
Definition

- Get definitive answers

- Can quantify

- Easier to define what looking for

Term
What are three advantages of open-ended questions?
Definition

- Provides varied information

- Gets at themes

- Allows respondents to provide feedback

Term
What are three disadvantages of open ended questions
Definition

- harder to quantify

- lower confidentiality because of the names/departments used

- Might interpret differently

Term
What does international and cross cultural focus groups projects raise a host of?
Definition
practical and ethical issues
Term
What is the checklist for Step 7?
Definition
Term
What is the checklist for step 1
Definition

1. Set clear and strategic objectives regarding the purpose and uses of the survey.

2. Obtain commitment from senior management and employees.

3. Identify and overcome negative energy and apathy

4. Decide what typesof information should be collected.

Term
What is the form of data collected in qualitative research
Definition
Qualitative data such as open-ended responses, interviews, participant observations, field notes & reflections.
Term
What is the overall research question?
Definition
Is my research question clearly stated? Is the question too broad? Too narrow?
Term
What is the second major trend in focus group practice?
Definition
the emergence of electronic or online focus groups
Term
What technologies are now being used for focus groups?
Definition
Technologies like chat room, discussion boards, video conferencing, and instant messaging.
Term
What three things are on the checklist for step 5?
Definition

Determine the role of statistics

Remember that timing is very important

The six stages for analysis and interpretation

Term
When are focus groups most useful?
Definition
In exploratory research when little is known about the topic under investigation or as part of a mixed method or multimedia design.
Term
Why is global research from focus groups likely to continue to emerge?
Definition
Globalization and the marked increase in academic attention to issues of globalization
Term
Writing well is a skill...
Definition
that can be developed
Term
step 6: introduction to the study
Definition

who participated

when and why the survey was conducted

 

Term
step 6: review of preliminary research
Definition

background information

methods overview

research

Term
The purpose qualitative research
Definition
to understand and interpret social interactions
Term
The group studied in qualitative research
Definition
smaller and not randomly selected
Term
The variables in qualitative research
Definition
Study of the whole, not variables
Term
The type of data colected in qualitative research
Definition
words, images, or objects
Term
The form of data collected qualitative research
Definition
Qualitative data such as open ended responses, interviews, particpant observations, field notes and reflections
Term
The type of data analysis used in qualitative research
Definition
identify patterns, features, themes
Term
Objectivity and subjectivity in qualitative research
Definition
subjectivity is expected
Term
The role of researcher in qualitative research
Definition
researcher and their biases may be known to participants in the study and participant characteristics may be known to the researcher
Term
The results of qualitative research
Definition
Particularor specialized findings that is less generalizable
Term
The scientific method in qualitative research
Definition
exploratory or bottom-up; the researcher generates a new hypothesis and theory from the data collected
Term
The view of human behavior in qualitative research
Definition
Dynamic, situational, social and personal
Term
The most common research objectives in qualitative research
Definition
explore, discover and construct
Term
The focus of qualitative research
Definition
Wide angle lens, examines the breadth and depth of phenomena
Term
The nature of observation in qualitative research
Definition
study behavior in a natural environment
Term
The nature of reality in qualitative research
Definition
multiple realities; subjective
Term
The final report in qualitative research
Definition
Narrative report with contextual description and direct quotations from research participants
Term
The purpose of quantitative research
Definition
to test hypothesis, look at cause and effect and make predictions
Term
The group studied in quantitative research
Definition
larger and randomly selected
Term
The variables in quantitative research
Definition
specific variables studied
Term
Type of data collected in quantitative research
Definition
numbers and statistics
Term
The type of data analysis in quantiative research
Definition
Identify statistical relationships
Term
The objectivity and subjectivity in quantitative research
Definition
objectivity is critical
Term
The role of researcher in quantitative research
Definition
researcher and their biases are not known to participants in the study and participant characteristics are delibertly hidden from the researcher (double blind studies)
Term
Results in quantitative research
Definition
Generalizable findings that can be applied to other populations
Term
The scientific method in quantitiative research
Definition
Confirmatory or top down, the researcher tests the hypothses and theory with the data
Term
The view of human behavior in quantiative research
Definition
regular and predictable
Term
the most common research objectives in quantitative research
Definition
describe, explain and predict
Term
The focus in quantitative research
Definition
narrow angle lens; tests a specific hypothesis
Term
The nature of observations in quantiative research
Definition
Study behavior under controlled conditions; isolate causal effects
Term
The nature of reality in quantitative research
Definition
single reality, objetive
Term
The final report in quantiative research
Definition
Statistical report with correlations, compairsons of means and statistical significance of findings
Term
Bipolar Response Scales
Definition

A scale that can have middle responses such a "uncertain" or "no opinion"

Goes in two directions with a center point

 

Term
Unipolar response scale
Definition

only one negative response and four somewhat positive responses

range from none to all

 

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