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Strategy Test 1
Test 1
62
Management
Undergraduate 2
02/20/2012

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Term
I/O Model
Definition
external environmental basis for above average returns. (industry choice is influential on returns)
Term
Resource Based Model
Definition
resources (inputs) and capabilities are what set companies apart and give them competitive advantages in industries that have exploitable opportunities.
Term
Vision
Definition
what the firm wants to be and ultimately achieve
"big-picture" with passion that helps people feel what they are supposed to be doing in an organization.
(Enduring) (Foundation for the Mission)
Term
Mission
Definition
businesses that the firm wants to compete with and customers it wants to serve.
(More Specific) (Flexible) (Adapts to changes in environments)
Term
Visions/Missions (5 internal environment Benefits)
Definition
1. provide direction to form strategies
2. prioritize resource allocation
3. provide opportunities for collaboration over issues
4. appreciation for the necessities of trade offs
5. learning more about the culture and character of the firm
Term
Vision/ Mission (3 external environment Benefits)
Definition
1. sets the company apart from competitors
2. reflects organizations priorities
3. signals culture and values
Term
Stakeholders
Definition
People who are affected/have claim on firms performance.

When not everyone can be happy power is the key criterion for prioritizing stakeholders.
Term
Three kinds of Stakeholders
Definition
1. Capital Market Stakeholders (shareholders, banks)
2. Product Market Stakeholders (customers, suppliers)
3. Organizational Stakeholders (employees, managers)
Term
Organizational Culture
Definition
ideologies, symbols, and core values that are shared throughout the firm that influence how the firm conducts business.
Term
External Environment
Definition
influence all industries
creates both opportunities and threats
(swOT)
Lots of uncertainty.
Term
External Environmental Analysis - 4 parts
Definition
1. Scanning (signals of changes and trends)
2. Monitoring (Detecting meaning from signals)
3. Forecasting (developing projections based on monitoring)
4. Assessing (determine importance of changes for firms strategic management)
Term
Opportunity
Definition
if exploited correctly they can help the firm achieve strategic competitiveness
Term
Threat
Definition
condition in the general environment that may hinder a companies efforts to achieve strategic competitiveness.
Term
General Environment
(Seven Environmental Segments)
Definition
(Seven Environmental Segments)
1. Demographic (age structure)
2. Economic (inflation, interest rates)
3. Political/ Legal (taxation laws)
4. Socio-cultural (workforce diversity)
5. Technological (production innovation)
6. Global (global markets)
7. Physical Environmental Segment (Energy Consumption)
Term
General Environment
Definition
dimensions in the broader society that influence an industry and the firms within it.
Term
Industry
Definition
group of firms producing close substitutes
Term
Industry Environmental Analysis
Definition
Porters 5 Forces - allows firms to determine industry attractiveness
Term
Porters 5 Forces
Definition
1. Threat of New Entrants
2. Bargaining power of suppliers
3. Bargaining power of buyers
4. Threat of substitute products
5. Rivalry among Firms (High exit barriers)
Term
Threat of New Entrants
Definition
(Barriers to Entry) (Economies of Scale) (Product Differentiation) (Capital Requirements) (Switching Cost) (Access to Distribution Channels)(Government Policy)
Term
Bargaining power of suppliers
Definition
(Domination) (No Substitutes) (Firm is too small to be a serious buyer) (Goods critical to marketplace success)
Term
Bargaining power of buyers
Definition
(Purchase Large Portion on Suppliers industry) (Low Switching Cost) (Undifferentiated product)
Term
Threat of substitute products
Definition
(goods or services from outside the industry that perform similar functions)
Term
Rivalry among Firms
Definition
(High exit barriers)
Term
tangible assets
Definition
are physical, visible assets like plant and equipment,
Term
intangible assets
Definition
are less visible, like reputation or knowledge (more valuable) (harder to imitate, harder to understand, harder to purchase (p. 78 and 79 of the book))
Term
Insider Trading
Definition
The legal version is when corporate insiders—officers, directors, and employees—buy and sell stock in their own companies.
Illegal insider trading refers generally to buying or selling a security, while in possession of material, nonpublic information about the security
Term
Industry Environment
Definition
Suppliers, Competitors, Customers, Firm
Term
Firms achieve strategic competitiveness and earn above average returns when....
Definition
their unique core competencies are efficiently acquired, bundled, and leveraged to take advantage of opportunities in the external environment in ways that create value for customers.
Term
Three factors of the Sustainability of a Core Competence
Definition
1. rate of existence due to environmental changes
2. availability of substitutes
3. how easy the competence is to imitate
Term
Business level strategy =
Definition
How should we compete effectively within a given business?
Term
Corporate Level Strategy =
Definition
What business should we be in?
Term
Competitive advantage may be achieved via:
Definition
1. Overall cost leadership(Low-cost-position relative to a firm’s peers)
2. Differentiation (Create products and/or services that are unique and for which customers are willing to pay a premium)
3. Focus strategy (Narrow product lines, buyer segments, or targeted geographic markets)
Term
Functional Level Strategy
Definition
how can a functional area (Marketing) (Finance) best support the business strategy
Term
Strategy Inputs that lead to the Mission/Vision of companies
Definition
External and Internal Environment
Term
Core Criteria for Sustainable Advantages (Four)
Definition
1. Rare
2. Valuable
3. Costly to imitate
4. Non-substatutable
Term
Value Chain Direction
Definition
Value chain moves left-to-right toward the customer
Term
Value Chain is broken into two sections
Definition
Primary and Support
Term
Primary Aspects of the Value Chain
Definition
Inbound Logistics
Operations
Outbound Logistics
Marketing and Sales
Service
Term
Support Aspects of the Value Chain
Definition
Organizational Infrastructure
Human Resource Management
Technological Development
Procurement
Term
Ikeas "Activity System"
Definition
Cost Leadership
Limited Customer Service
Build it yourself
Low Manufacturing Cost
Term
Business Level Strategy Pursuing low cost and a broad target
Definition
Cost Leadership
Term
Business Level Strategy Pursuing Uniqueness and a broad target
Definition
Differentiation
Term
Business Level Strategy Pursuing Low cost and a Narrow Target
Definition
Focused Cost Leadership
Term
Business level Strategy Pursuing Uniqueness and a Narrow Target
Definition
Focused Differentiation
Term
Stages of the Industry Life Cycle
Definition
Introduction
Growth
Maturity
Decline
Term
Factors of the industry Life Cycle
Definition
Generic Strategies
Market Growth Rate
Number of segments
Intensity of competition
Emphasis of product design
Emphasis on Process Design
Major Functional Area's of concern
Overall objective
Term
Utilitarian Rule
Definition
An ethical decision should produce the greatest good for the greatest number of people
Term
Justice Rule
Definition
An ethical decision should distribute benefits and harm among people in a fair, equitable and impartial manner
Term
Practical Rule
Definition
An ethical decision should be one that a manager has no hesitation about communicating to people outside the company because the typical person in a society would thing the decision is acceptable
Term
Moral Rights Rule
Definition
An ethical decision should maintain and protect the fundamental rights and privileges of people.
Term
Obstructionist
Definition
Behave unethically and illegally
(Enron)
Term
Proactive
Definition
Activity embrace socially responsible behavior, promote interests of all stakeholders
(Costco)
Term
Defensive
Definition
Abide strictly by legal requirements
(Cargill)
Term
Accommodative
Definition
Behave legally and ethically and try to balance the interests of different stakeholders
(Hormel)
Term
Social Responsibility
Definition
Ways company views or obligations on how it should take into account Stakeholders
Term
Leadership
Definition
involves two way communication internally and externally
Term
Cost Leadership Strategy
Pro's/Risk
Definition
Pros: emphasize efficiency, standardized products for the typical customer

Risk: Competitors Technology improvements, failure to detect change in customer needs, imitable cost saving strategy
Term
Differentiation Strategy
Pro's/Risk
Definition
Pro's: Provide customers with different products that add value to their lives

Risk: customers no longer feel the product is worth the premium price, similar product is enters market at a lower price, knockoffs
Term
Competitive Pros and Risk of Focus Strategies
(Focused Cost Leadership, Focused Differentiation)
Definition
Pro's: Successful when provides a value that exceeds the value from firms serving customers on an industry wide basis

Risk: getting "out-focused", focus becomes attractive to the broader industry, reduction in need
Term
Risk associated with Integrated Cost Leadership/Differentiation
Definition
Pro's: Flexibility

Risk: value is not high enough and product gets stuck in the middle.
Target's use of Converse
Term
Agency Relationship
Definition
when someone hires someone else to make a decision as a service
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