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strategic mngt
test 2
46
Marketing
Undergraduate 4
03/20/2013

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Term
business level strategy
Definition
the actions managers take in their quest for competitive advantage when competing in a single product market
Term
strategic position
Definition
a firms strategic profile based on value creation and cost. The goal is to create as large a gap as possible between the value the firms product or service creates and the cost required to produce it (V-C)
Term
Strategic trade-offs
Definition
situations that require choosing between a cost or value position, necessary because higher value tends to require higher cost
Term
differentiation strategy
Definition
generic business strategy that seeks to create higher value for customers than the value for customers than the value that competitors create, by delivering products or services with unique features while keeping the firms cost structure at the same or similar levels.
Term
cost-leadership strategy
Definition
generic business strategy that seeks to create the same or similar value for customers by delivering products or services at a lower cost that competitors, enabling the firm to offer lower prices to its customers.
Term
scope of competition
Definition
the size- narrow or broad- of the market in which a firm chooses to compete.
Term
focused cost-leadership strategy
Definition
same as the cost-leadership strategy except with a narrow focus o a niche market
Term
focused differentiation strategy
Definition
same as the differentiation strategy except with a narrow focus on a niche market
Term
mass customization
Definition
the manufacturer of a large variety of customized products or services at relatively low unit cost.
Term
economies of scale
Definition
decreases in cost per unit as output increases.
Term
minimum efficient scale (MES)
Definition
output range needed to bring down the cost per unit as much as possible, allowing a firm to stake out the lowest cost position that is achievable through economies of scale
Term
diseconomies of scale
Definition
increase in cost per unit when output increases
Term
integration strategy
Definition
business-level strategy that successfully combines differentiation and cost leadership activities.
Term
economies of scope
Definition
savings that come from producing 2 or more outputs at less cost than producing each output individually, despite using the same resources and technology
Term
ambidextrous organization
Definition
an organization able to balance and harness different activities in trade-off situations.
Term
conglomerate
Definition
an organization tat combines 2 or more business units, often active in different industries, under one overachieving corporation..
Term
corporate-level startegy
Definition
the decisions that senior management makes and the actions it takes in the quest for competitive advantage in several industries and markets simultaneously; addresses where to compete.
Term
scope of the firm
Definition
the boundaries of the firm along three dimensions: industry value chain, products and services, and geography (regional, national, or global markets)
Term
transaction cost economies
Definition
a theoretical framework in strategic management to explain and predict the scope of the firm, which is central to formulating a corporate-level strategy that is more likely to competitive advantage
Term
transaction costs
Definition
all costs associated with an economic exchange within a hierarchy, including recruiting and retaining employees, paying salaries and benefits, and setting up a business.
Term
principal-agent problem
Definition
situation in which an agent performing activities on behalf of a principal pursues his or her own interests.
Term
vertical integration
Definition
the firms ownership of its production of needed inputs or of the channels by which it distributes its outputs
Term
industry value chain
Definition
depiction of the transformation of raw materials into finished goods and services along distinct vertical stages, each of which typically represents a distinct number of different firms are competing.
Term
backward vertical integration
Definition
changes in an industry value chain that involve moving ownership of activities upstream to the originating (inputs) point of the value chain
Term
forward vertical intigration
Definition
changes in an industry value chain that involve moving ownership of activities closer to the end (customer) point of the value chain
Term
strategic outsourcing
Definition
moving one or more internal value chain activities outside the firms boundaries to the other firms in the industry value chain.
Term
related diversification strategy
Definition
corporate strategy in which a firm derives less than 70% of its revenues from a single business activity but obtains revenues from other lines of business that are linked to the primary business activity
Term
geographic diversification strategy
Definition
corporate strategy in which a firm is active in several different countries
Term
product market diversification strategy
Definition
corporate strategy in which a firm is active in several different product markets and several different countries.
Term
diversification
Definition
an increase in the variety of products or markets in which to compete
Term
product diversification strategy
Definition
corporate strategy in which a firm is active in several different product markets
Term
unrelated diversification strategy
Definition
corporate strategy in which a firm derives less than 70% of its revenues from a single business activity and there are few, if any, linkages among its businesses.
Term
diversification discount
Definition
situation in which the stock price of highly diversified firms is valued at less than the sum of their individual business units
Term
diversification premium
Definition
situation in which the stock price of related-diversification firms is valued at greater than the sum of their individual business units
Term
Boston Consulting Group (BCG) Growth-share matrix
Definition
a corporate planning tool i which the corporation is viewed as a portfolio of business units, which are represented graphically along relatively market share (horizontal axis) and speed of market growth (vertical axis). SBUs are plotted into 4 categories (dog, cash cow, star, and question mark) each of which warrants a different investment strategy
Term
merger
Definition
the joining of 2 independent companies to form a combined entity
Term
acquisition
Definition
the purchase or takeover of one company by another; con be friendly or unfriendly
Term
hostile takeover
Definition
acquisition in which the target company does not wish to be acquired
Term
horizontal integration
Definition
the process of acquiring and merging with competitors, leading to industry consolidation.
Term
managerial hubris
Definition
a form of self-delusion, in which managers convince themselves of their superior skills in the face of clear evidence to the contrary
Term
strategic alliance
Definition
a voluntary arrangement between firms that involves the sharing of knowledge, resources, and capabilities with the intent of developing processes, products, or services to lead to competitive advantage
Term
non-equity alliance
Definition
partnership based on contracts between firms. the most frequent forms are supply agreements, distribution agreements, and licensing agreements.
Term
equity alliance
Definition
partnership in which a least 1 partner takes partial ownership in the other partner
Term
joint venture
Definition
a standalone organization created and jointly owned by 2 or more parent companies
Term
alliance management capability
Definition
a firms ability to effectively manage 3 alliance-related tasks concurrently- 1: partner selection and alliance formation 2: alliance design and governance, and 3: post-formation alliance management
Term
strategic network
Definition
a social structure composed of multiple organizations (network nodes) and the links among the nodes (network ties).
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