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geographic area surrounding the health care provider from which it pulls the majorit of its customers from. The service area is defined by customers preferences and the health care providers that are available. |
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Term
Service area competitor analysis |
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Definition
attempts to further define and understand an organizations environment through identifying specific service area/service category issues, identifying its competitors, determining the strengths and waknesses of these rivals and anticipating their strategic moves. Involves collecting data concerning the service area and rivals to analyze and interpret the data for strategic decision making. |
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Definition
Allows an organization to gain a general understanding of the competitors inthe service area, identify any vulnerabilities of the competitors asses the impact of its own strategic actions against spevific competitors, and identify potential moves that a competitor might make that would enanger the organizations position in the market. |
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The means by which the organization seeks to develop cost afvantage or to differentiate itself from other organziations using offensive and defensive actions. |
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the "product" ie. physical therapy, occupational therapy, acute hospital care |
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Service area structural analysis |
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Definition
Provides considerable insight into the attractivesness of an industry and provides a framework for understanding the competitive dynamics (the future viability of an industry). This framework used is Porter's five forces in healthcare: 1) threat to new entrants 2) level of rivalry among existing organizations 3)threat of substitute products and services 4) bargaining power of buyers/consumers 5) bargaining power of suppliers |
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Definition
Includes key competively relevant economic, demographic, psychographic (lifestyle), and community health status indicators. |
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Critical success factor analysis |
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Definition
The identification of a limited number of activites for a service category within a service area for which the organization must achieve a high level of performance if it is to be successful |
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Definition
A number of organizations within the same service category making similar strategic decisions. members of a strategic group have similar "recipes" for success or core strategies. Therefore, members of a strategic group primarily compete with each other. |
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Definition
Mapping out competitors for a service category within a service area based on the critical success factors or important strategy dimensions |
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Definition
Likely strategic objectives and next strategic moves of competitors |
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