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outlines where company should be at any given year |
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Strategy formulation, strategy implementation, strategy evaluation |
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beginning, major products/services/markets, CEO, provate or public, 52 week high low, financial snapshop |
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future oriented and answers the question "what do we want to become" |
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descriptive, answers question "What is our business" |
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Factors of mission statement |
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customers, markets, products/services, technology, philosophy, concern with survival, concern for employees, concern for public, self-concept |
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I/O (industrial organization) |
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view of strategy states that external factors are more important than internal factors for achieving and sustaining a competitive advantage |
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Economic factors, social, cultural, demographics, natural factors, technological factors, political, legal, governmental forces, porters 5 |
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anything in the external environment that could be good for us |
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anything currently going on in the external environment that could be harmful to us |
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Buying power of consumer, Buying power of suppliers, threat of new entrants, substitutability, degree of rivalry |
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Competitive profile matrix |
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general external and internal factors (critical success factors), competitive advantages and disadvantages |
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actions the company can take/goals that will require longer than a year to acomplish |
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Intensive, integration, diversification, defensive, porter's generic |
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Intensive corporate strategies |
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Market penetration, Market development, Product development |
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Integration corporate strategies |
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horizontal, forward, backwards |
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Diversification corporate strategies |
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new products for new market |
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Unrelated diversification |
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Defensive corporate strategies |
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retrenchment, divestiture, liquidation |
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Porter's Generic Strategies |
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Diversification, Niche, Cost-leadership |
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BCG- Boston Consulting Group Matrix |
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products on basis of their market shares and growth rate, scatter graph to rank |
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high market share, slow growing industry |
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Low marketshare in mature, slow growing industry |
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Growing rapidly (consuming large amounts of money) low marketshare (not generating much money |
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High market share in fast growing indusstry |
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strategic position and action evaluation matrix, what strategy should company pursue conservative I Agressive -------------------- Defensive I Competitive |
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I/E Matrix (Internal/External) |
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Efe on y axis, Ife on x axis I Grow and Build I Hold and Maintain I Harvest or Divest ------------------ |
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"action" stage, or "doing" stage, decisions pushed downward, involves many |
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part of recommendations, done within next months or year, measurable and specific |
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Human, physical, technological. financial |
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Resources are allocated based on |
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most widely used, simplest, least expensive. groups tasks and activities by business function. |
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second most common. organized by geographic area, product/service, customer, or by process. Functional activities performed both centrally and in each division |
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SBU (Strategic Business Unit) |
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Groups into strategic business units and delegates authority and responsibility for each unit to a senior executive who reports directly to the CEO |
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most complex, depends on vertical and horizontal flows of authority and communication |
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Avoid, defusion, confrontation |
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Force, educate, self-interest |
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Change the process, connecting the depearments |
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Changing the size , and people's positions |
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connection based on reciprocity |
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3 stages, Analysis, Formulation, Implementation. Goal is to achieve and sustain competitive advantage |
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