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Statistics
Ch.5 Measuring Variables
16
Psychology
Graduate
09/20/2011

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Cards

Term
Fixed Alternative Questions
Definition
Questions where the respondent selects his or her answer from a set of specified responses.
Term
Open-ended Questions
Definition
Questions where the respondents are allowed to create their own answers.
Term
Rating Scales
Definition
Scale often used in survey research to quantify a response to a question.
Term
Likert Scale
Definition
A set of statements where people indicate their agreement or disagreement by selecting a numerical value.
Term
Semantic Differential
Definition
A rating scale where respondents indicate, on a continuum between opposite adjectives, the meanings they associate with a word. 
Term
Social Desirability
Definition
The tendency for people to provide answers that make them look good.
Term
Response Set
Definition
The tendency to respond to all questions in a similar way.
Term
Nominal Variables
Definition
Variables whose values differ qualitatively.
Term
Ordinal Variables
Definition
Variables whose values differ in quantity, but intervals between values are not assumed to be equal.
Term
Interval Scale or Variables
Definition
Scales or variables that have equal-sized intervals between values but with an arbitrary zero point. 
Term
Ratio Variables
Definition
Scales or variables that have equal-sized intervals between values and a true zero point.
Term
Split-half Method
Definition
A method for evaluating the internal reliability of a test by correlating one half of the test items with the other half. 
Term
Face Validity
Definition
A measure that seems to be reasonable.
Term
Construct Validity
Definition
A measure that truly reflects the theoretical construct.
Term
Content Validity
Definition
A measure that includes all the dimensions that are part of a concept.
Term
Criterion Validity (Predictive)
Definition
The extent to which a measure correlates or is predictive of an outcome measure.
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