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Sports Marketing Chapter 5
Chapter 5
23
Marketing
Undergraduate 4
09/11/2012

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Term
Aesthetic Value
Definition
One of Wann's 8 basic motives for watching sport: to appreciate the beauty of the performance and the pleasure of the art form
Term
Demographic Factors
Definition
Variables such as population, age, gender, education, occupation, ethnic background
Term
Diversion from Everyday Life
Definition
One of Wann's 8 basic motives for watching sport: to "get away from it all."
Term
Economic Factors
Definition
Controllable ( such as the price of tickets) and uncontrollable ( such as average income) factors that affect game attendance
Term
Economic Value
Definition
One of Wann's 8 basic motives for watching sport: the potential for economic gains from gambling on sporting events
Term
Entertainment Value
Definition
One of Wann's 8 basic motives for watching sport: sports as a form of entertainment
Term
Eustress
Definition
One of Wann's 8 basic motives for watching sports: because it is enjoyable and exciting to the senses
Term
Facility Aesthetics
Definition
The exterior and interior appearance of a stadium, which can play a role in fan satisfaction and attendance
Term
Family Ties
Definition
One of Wann's 8 basic motives for watching sport: to foster family togetherness
Term
Fan Identification
Definition
The personal commitment and emotional involvement customers have with a sports organization
Term
Fan Motivation Factors
Definition
Reasons why individuals are sports fans or sports consumers
Term
Game Attractiveness
Definition
A situational factor that varies from game to game; its perceived quality based on the skill level of participants
Term
Layout Accessibility
Definition
Referring to whether spectators can move freely about a stadium
Term
Need for Affiliation
Definition
Fans' need to feel connected to the community and to identify with the team
Term
Scoreboard Quality
Definition
A dimension of the stadium that is sometimes seen as the focal point of the interior
Term
Seating Comfort
Definition
Perceived comfort of the seating and the spacing of the seats relative to each other in a stadium
Term
Self-Esteem Enhancement
Definition
One of Wann's 8 basic motives for watching sport: to enhance or maintain self-esteem through associating with a winning team
Term
Signage
Definition
A factor of the sportscape that affects spectators' enjoyment of the game experience
Term
Space Allocation
Definition
A factor of the sportscape that affects spectators' enjoyment of the game experience
Term
Sport Involvement
Definition
The perceived interest in and prseonal importance of sports to an individual
Term
Sportscape
Definition
The physical surroundings of the stadium that affect spectators' desire to stay at the stadium and to return to the stadium to watch future games
Term
Stadium Access
Definition
Issues such as availability of parking, ease of entering and exiting the parking areas, and location of parking relative to the stadium
Term
Stadium Factors
Definition
Variables such as newness of the stadium, stadium access, aesthetics of the stadium, seat comfort and cleanliness of the stadium, which are all postively related to game attendance
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